Research & design templates

Zoom Levels Template

The Zoom Level Template is a tool to examine a problem from various perspectives. For more innovative solutions, consider the issue broadly. Ascending the ladder enables you to broaden your perspective (ask, 'How might we?'). When confronted with an overly broad scope that hinders progress, descending the ladder helps narrow your focus (ask 'What if we narrowed?').

Rose Thorn Bud Template

The Rose Thorn Bud Template offers a color-coded approach to examining data and structuring problems. The team is instructed to approach each situation thoroughly, methodically, and analytically. They are motivated to identify a positive experience (pink), a negative experience (purple), and a promising goal or insight (green). Identifying Roses, Thorns, and Buds helps in gaining a better understanding of one's challenges.

Idea Drafting Template

The Idea Drafting Template encourages you to tap into your innate creativity by drawing pictures to quickly generate ideas. The sketching process stimulates a cycle of creativity that supports the development of concepts. By externalizing your thoughts through sketches and seeing them visualized, you can generate variations and continue the creative process.

Bird's Eye View Observation Template

The Bird's Eye View Template helps you to observe people without interrupting them. This approach is useful when you cannot communicate with people directly or want to avoid disrupting their activities. By minimizing your impact, you can maximize your discoveries. The objective is to observe and listen without intervening. Direct observation, as well as video and screen recordings with prior consent, can be valuable.

Growth Experiments Template

Many ambitious companies are eying the future and aiming to grow. But growth decisions can be leaps of faith that are risky and costly. That’s why growth experiments make so much sense. They offer a systematic six-step method that reveals which strategies are most effective, how they’ll affect your revenue, and how they compare to your past approaches. By helping you test out your strategies for scaling your business before you fully commit, growth experiments can save you serious time, resources, and money.