What-How-Why

Vasilis Baimas

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The What-How-Why method is a tool to help you dive further into your user observations and derive deeper levels of understanding and therefore empathy. This is a powerful technique to leverage when analyzing photos or videos that you have taken while you observe your users.

You start with observations, the What, and from there, move to higher levels of abstraction, the How. You then finally arrive at the Why.

Vasilis Baimas

UX Consultant

Vasilis is a UX consultant with a background in visual design. He is optimistic, a problem solver, and a strategic thinker. His enthusiasm is always to learn, grow, and give back to communities. He is always happy to expand his knowledge and network. Feel free to connect with him on LinkedIn and drop him a message.