Website Launch Template
Go from brief to live with a clear, step-by-step launch plan.
About the Website Launch Timeline Template
A website launch timeline template gives you a visual framework that maps out every critical phase of your project from initial planning to go-live.
This template covers three essential phases: define (where you establish requirements and goals), design (where you create the visual and user experience), and develop (where you build and test the actual website). Each phase includes specific milestones, deliverables, and checkpoints to ensure nothing gets overlooked during the rush to launch.
Since website launches involve multiple teams – from UX designers and developers to content creators and marketing teams – having a central visual hub becomes crucial for maintaining momentum and avoiding the dreaded "surprise" delays that plague so many web projects.
How to use Miro's website launch timeline template
Here's how to can use the template on your next website launch:
1. Set your launch date and work backwards
Start by setting your target launch date.
Ask yourself these key questions: When does the website absolutely need to be live? Are there any external factors (like marketing campaigns or events) that depend on the launch? How much buffer time should you build in for unexpected issues?
Working backwards from your launch date helps you set realistic expectations and identify potential bottlenecks before they become problems.
2. Define your project scope and requirements
Use the "Define" phase section to capture all your project requirements, stakeholder needs, and success criteria.
This phase typically includes tasks like stakeholder interviews, competitive analysis, technical requirements gathering, and content strategy planning. Document everything directly in the timeline so team members can see how early decisions impact later phases.
Pro tip: Link related Miro boards (like user research findings or content audits) directly to timeline items. This creates a comprehensive project hub where all your documentation lives in one place.
3. Map out your design milestones
The "Design" phase covers everything from wireframes and mockups to user testing and design system creation.
Break down design work into specific deliverables with clear approval gates. Include time for stakeholder feedback cycles – these often take longer than expected and can derail timelines if not properly planned.
Use the timeline's dependency features to show how design decisions impact development work. For example, finalized wireframes must be completed before development can begin on specific page templates.
4. Plan your development sprints
Map out development milestones like environment setup, front-end development, back-end integration, content management system configuration, and testing phases. Include specific testing milestones for functionality, performance, and user acceptance testing.
Since development often uncovers design or technical challenges, build buffer time into this phase and use Miro's website launch template to keep stakeholders informed of any changes.
5. Track progress and adjust in real-time
Miro's website launch template adapts as your project evolves. Update task statuses, adjust dates, and add new milestones as needed, so team members can see progress at a glance and understand how their work connects to the bigger picture.
6. Prepare for launch and beyond
Use the final weeks of your timeline to plan launch activities, stakeholder communications, and post-launch monitoring.
Include tasks like final content reviews, SEO optimization, analytics setup, and launch day procedures. Don't forget to plan for immediate post-launch activities like bug fixes and performance monitoring.
What should be included in a website launch timeline template?
Every website launch is unique, but successful projects typically include these key elements in their timeline:
1. Project definition milestones
Establish clear project boundaries, success criteria, and stakeholder expectations before any design or development work begins. This phase prevents scope creep and ensures everyone understands what "done" looks like.
2. Design phase deliverables
Map out wireframes, visual designs, user experience flows, and design system components. Include specific approval gates and feedback cycles to prevent design work from dragging on indefinitely.
3. Development milestones
Break development work into manageable chunks with clear deliverables. Include technical setup, feature development, content integration, and multiple rounds of testing.
4. Content and asset deadlines
Website launches often stall because content isn't ready. Include specific deadlines for copywriting, photography, video production, and content reviews in your timeline.
5. Testing and quality assurance
Plan dedicated time for functionality testing, cross-browser compatibility, mobile responsiveness, and user acceptance testing. These phases often reveal issues that require additional development time.
6. Launch preparation activities
Include tasks like DNS setup, SSL certificate installation, analytics configuration, and stakeholder training. These "final" tasks are often overlooked but critical for a smooth launch.
How do I use a website launch timeline template?
Start with Miro's pre-built template and customize it for your specific project needs. Define your launch date, map out the three main phases (define, design, develop), and assign team members to specific tasks.
What are the benefits of using a visual timeline for website launches?
Visual timelines help distributed teams understand how their work fits into the bigger picture. Unlike text-based project plans, timelines make dependencies and deadlines immediately clear. When design delays impact development schedules, everyone can see the ripple effects instantly. This transparency helps teams make better decisions and prevents last-minute surprises.
What makes Miro's timeline feature different from other project management tools?
Miro's timeline feature is flexible. When you extend one phase, the timeline adjusts and highlights potential conflicts. Plus, since Miro serves as a central hub for all your project documentation, you can link wireframes, research findings, and design assets directly to timeline items. This integration eliminates the need to jump between multiple tools to understand project context.
How often should you update your website launch timeline?
Update your timeline weekly during active project phases and daily during critical periods like final testing and launch preparation. Miro's real-time collaboration features mean team members can update their own tasks and progress, keeping the timeline current without requiring a dedicated project manager to chase updates.
Do all website launches need a formal timeline?
Even simple website updates benefit from timeline planning. Complex launches with multiple stakeholders absolutely require detailed timelines to prevent coordination failures. The key is matching timeline complexity to project scope – a simple content update might need a one-week timeline, while a complete website redesign could require months of detailed planning.
Can I customize this template for different types of websites?
Absolutely. The core phases (define, design, develop) apply to most web projects, but you can add specialized milestones for e-commerce features, content management workflows, or technical integrations. Miro's flexible timeline format lets you add phases, adjust durations, and include project-specific deliverables without starting from scratch. Last update: August 11, 2025
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