UXD Empathy Map Template
The Empathy Map is one way to visualize empathy and summarize interviews. It is an easily understood chart that captures everything designers have learned about a type of user.
Components of the Empathy Map:An Empathy Map consists of four squares, which we will explain how to fill:
The “SAYS” square: Document what the user says during the interview verbatim, without summarizing or interpreting their meaning to avoid misinterpretation.
The “THINKS” square: Include things the user doesn't explicitly say but that you can infer through observation. Summarize the thoughts expressed by the user here and note any feelings conveyed through body language, tone, or other indicators, even if they weren’t verbally expressed. Be careful not to make assumptions about the user.
The “DOES” square: Incorporates any actions or behaviors the user shares in their responses. Detail the steps and actions the user takes to overcome his/her problem in this square.
The “FEELS” square: Ask directly in an open-ended manner and list the feelings the user expresses during the interview.
This template was created by Sarah.
Get started with this template right now.
Crazy Eights Template
Works best for:
Design Thinking, Brainstorming, Ideation
Sometimes you just need to get the team’s creative juices flowing for a brainstorm—and get them thinking of as many ideas as they can, as fast as they can. Crazy Eights will do it in a hurry. Favoring quantity over quality, this sketch brainstorming exercise challenges them to come up with eight ideas in eight minutes, which leaves no time to second guess ideas. It’s perfect for early stages of development, and it’s a team favorite for being fast paced and fun.
Storyboard for Video Production
Works best for:
Storyboard
The Storyboard for Video Production template is your go-to tool for planning every shot of your video project. Outline scenes, dialogues, camera angles, and visual elements to create a coherent narrative. Perfect for filmmakers, educators, or content creators, this template ensures that every aspect of your video aligns with your creative vision, streamlining production and enhancing the overall quality and impact of your project.
Card Sorting Template
Works best for:
Desk Research, UX Design, Brainstorming
Card sorting is a brainstorming technique typically used by design teams but applicable to any brainstorm or team. The method is designed to facilitate more efficient and creative brainstorms. In a card sorting exercise, you and your team create groups out of content, objects, or ideas. You begin by labeling a deck of cards with information related to the topic of the brainstorm. Working as a group or individuals, you then sort the cards in a way that makes sense to you, then label each group with a short description. Card sorting allows you to form unexpected but meaningful connections between ideas.
Cluster Analysis Template
Works best for:
Design
When you're working with others, you might encounter situations where there's too much information to handle, or you're unsure about the direction to take. In such cases, using the Cluster Analysis Template can be helpful. It allows you to group similar items together and make sense of them, whether feedback or creative ideas. This method is straightforward and provides clarity amidst confusion.
Empathy Map Canvas
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
Empathy Map Trevotech
Works best for:
Market Research, Research & Design
Empathy Map Trevotech is a powerful tool for gaining insights into user experiences. It helps you capture and analyze user emotions, thoughts, and behaviors, ensuring your product designs meet user needs effectively.