UXD Empathy Map Template
The Empathy Map is one way to visualize empathy and summarize interviews. It is an easily understood chart that captures everything designers have learned about a type of user.
Components of the Empathy Map:An Empathy Map consists of four squares, which we will explain how to fill:
The “SAYS” square: Document what the user says during the interview verbatim, without summarizing or interpreting their meaning to avoid misinterpretation.
The “THINKS” square: Include things the user doesn't explicitly say but that you can infer through observation. Summarize the thoughts expressed by the user here and note any feelings conveyed through body language, tone, or other indicators, even if they weren’t verbally expressed. Be careful not to make assumptions about the user.
The “DOES” square: Incorporates any actions or behaviors the user shares in their responses. Detail the steps and actions the user takes to overcome his/her problem in this square.
The “FEELS” square: Ask directly in an open-ended manner and list the feelings the user expresses during the interview.
This template was created by Sarah.
Get started with this template right now.
Empathy Map [Research]
Works best for:
Market Research, Research & Design
Empathy Map Research template helps you gather in-depth user insights. It’s designed for teams who want to understand user behaviors and needs better. Use this template to inform your design decisions and create user-centered products.
Empathy Map for Food Ordering App
Empathy Map template aids in visualizing your users' experiences. It helps teams understand what users see, think, and feel, ensuring your product meets their needs. This tool is essential for building empathy and designing better user experiences.
Empathy Mapping With AI Assistance
Works best for:
Research & Design, Market Research
Empathy Mapping AI Assistance template combines traditional empathy mapping with AI insights. This innovative approach helps you understand user needs by integrating data-driven insights with human empathy. Use this template to enhance your product development process and create more personalized user experiences.
Empathy Map Template by Jeshua MacDonald
Works best for:
Market Research, Research & Design
The Empathy Map template is essential for anyone looking to understand their audience better. It helps you gather insights into user thoughts and behaviors, allowing you to design more user-centered products and services. Perfect for UX designers and marketers.
Design Review Template
Works best for:
Design
Constructive feedback is a valuable skill. The Design Review Template provides a structured approach for effective conversations. Critiques promote collaboration and drive improvement, inspiring all participants. It's an accessible way to involve people beyond your core team.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.