UX Research Plan Template
Create a strong business case for UX research and streamline your process with the UX research plan template.
About the UX Research Plan Template
A UX research plan, also known as a user research plan, is a brief reference document that outlines your research project’s goals, key contributors, important dates, and timelines.
Think of your research plan as a UX-focused kick-off document for your project. The plan offers an overview of the research initiative, encourages well-defined and agreed-upon goals, and acts as a written guarantee that the research will meet these goals.
What is a UX research plan?
When conducting usability testing or user research with a goal in mind, researchers need to plan. UX researchers often present their findings to stakeholders, like product managers, developers, marketers, and executives, to act on those results.
You should present your UX research plan in plain language with a single document. Keep your findings clear, collaborative, easily accessed, and digestible to get buy-in for your research and your team’s next steps.
A user research plan typically has up to seven segments:
Project background: Reasons for the study and internal stakeholders involved.
Research goals and objectives: What your teams want to learn, or their ideal research outcome.
Research participants: Who they are and how they’ll be recruited.
Method: How you conducted research, and any other information about how the research will be conducted.
Guides: An interview guide or cheat sheet of instructions and questions to follow during the session.
Duration: A rough timeline of how long the research will take and when the team can review the report.
Other helpful information: Additional resources for your team, such as previous studies, scripts, or results, can inform this new round of research.
Research plans keep your team focused on outcomes rather than getting lost in the details or changing the research goal midway through the project. By the end of the project, UX researchers should feel confident that their questions were answered and presented in both the plan and actual research.
When to use UX research plans
UX research plans are useful for teams who need to decide on questions such as:
What do our customers need? Who is our target persona?
Does the proposed or current design work well for our customers? How can we make it better?
Planning UX research also gives researchers an opportunity to:
Decide what works for your stakeholders, especially the questions they’re trying to answer.
Engage stakeholders and keep them invested in your research results.
Clarify your ideas, problems to be solved, and research approaches.
Treat your research plan as a blueprint for aligning expectations, asking for feedback, or generating enthusiasm and support for increasing the value of user research in your organization.
Create your own UX research plan template
Making your own UX research plans is easy, and Miro is the perfect tool to create and share them. Get started by selecting the UX research plan template, then take the following steps to make one of your own.
Give your team or stakeholders a quick project introduction. You can hop on a video chat with up to 25 team members and remind everyone what you’re trying to achieve. Remember that research proves its value when it satisfies a single objective rather than many. If you seem to have lots of different goals or objectives, avoid overreaching and start fresh: what’s the one customer problem and business problem you’re trying to solve?
Define the user and business problems your research needs to solve. The default sticky notes are simply for inspiration — feel free to edit each of these to fix your own context. If you want your team to focus on this area instead of skipping ahead, you can select the “problem” frame and click the “hide frame” (closed eye) icon that appears in the frame’s menu.
Define your research goals. Ask your team to brainstorm their top three research goals or priorities. Remember that the best research sessions are chasing a single objective, so out of the two to three you note down, ask your team to vote for their preferences. Try Miro’s Voting Plugin to help your team reach a decision.
Draft your research questions. Pick three to five questions with your team or stakeholders that are most important to your research. Aim for no more than 10. The more focused your questions, the more focused your research will be.
Link to useful supporting information as needed. Keep this plan to the point in order to get buy-in. For stakeholders who need more detail, there may be other useful data to link to. If you have previous UX research results or relevant studies, link to them on your Miro Board. You can also import survey data, embed tables and charts, or link sticky notes to external sources.
Dive even deeper into how to conduct UX research – and see examples – in our expert guide to user research.
Why should you use the UX Research Template?
Centralized planning: Centralize your UX research plans in one shared space. This ensures that all relevant information, including research objectives, methodologies, and timelines, is easily accessible in one place, reducing the risk of scattered or lost documentation.
Collaborative research: Multiple stakeholders, including designers, researchers, and product managers, can collaborate on your UX research plan template simultaneously, fostering a more inclusive and collaborative approach to research planning.
Visual representation of research steps: Create diagrams, flowcharts, and visual representations of the research process. This visual mapping helps teams better understand the sequence of research activities, identify dependencies, and effectively communicate the overall research strategy.
Iterative refinement: Provide feedback, comments, and suggestions directly on the UX research plan template. Promote continuous improvement, allowing the team to refine the research plan based on insights and changing project requirements.
Integration with user flows and personas: Integrate with other templates, such as user flows and persona maps. By connecting these elements, teams can create a holistic view of the user experience journey. This integration helps align research activities with the overall UX strategy and ensures a more cohesive and user-centric product design.
How can I ensure that a UX Research Plan remains effective?
Regularly review and update the research plan as project requirements evolve. It's crucial to stay flexible and adapt the plan based on the findings and changing project needs.
Get started with this template right now.
Mitch Lacey's Estimation Game Template
Works best for:
Leadership, Agile Methodology, Prioritization
A wordy name but a simple tool, Mitch Lacey’s Estimation Game is an effective way to rank your work tasks by size and priority — so you can decide what to tackle first. In the game, notecards represent your work items and feature ROI, business value, or other important metrics. You’ll place each in a quadrant (ranking them by size and priority) to help you order them in your upcoming schedule. The game also empowers developers and product management teams to work together and collaborate effectively.
Product / Market Fit Canvas Template
Works best for:
Market Research, Strategic Planning, Product Management
The product/market fit canvas template is used to help product teams meet customer and market needs with their product design. This template looks at a product in two dimensions: first, how the product fits user needs, and second, how the fully designed product fits within the market landscape. This combined metric understands a product holistically from the way customers use and desire a product, to the market demand. By comparing customer and product qualities side by side, users should better understand their product space and key metrics.
Flyer Maker Template
Works best for:
Design, Marketing
Whether it’s a client party or a nonprofit fundraiser, your event needs one key thing to be a smashing success: people to show up. That’s why promoting it is such an important part of the planning—and creating and sending a flyer is the first step. These single-page files will grab your guests’ attention and give them the key details, such as the time, date, and location (and if it’s a fundraiser, who/what the funds will benefit). This template will let you lay out text and customize a flyer design.
Good, Bad, Ideas, Action, Kudos Retrospective
Works best for:
Retrospectives, Meetings, Agile Methodology
The Good, Bad, Ideas, Action, Kudos Retrospective template offers a structured approach to retrospectives by categorizing feedback into five key areas: good, bad, ideas, action items, and kudos (appreciations). It provides elements for team members to share their thoughts, suggestions, and acknowledgments. This template enables teams to reflect on past performance, generate actionable insights, and celebrate achievements. By promoting inclusivity and constructive feedback, the Good, Bad, Ideas, Action, Kudos Retrospective empowers teams to foster collaboration, drive continuous improvement, and strengthen team dynamics effectively.
Empathy Map Trevotech
Works best for:
Market Research, Research & Design
Empathy Map Trevotech is a powerful tool for gaining insights into user experiences. It helps you capture and analyze user emotions, thoughts, and behaviors, ensuring your product designs meet user needs effectively.
Project Proposal Template
Works best for:
Project Management, Documentation, Project Planning
For any type of project, the Project Proposal template can be a crucial step toward clarifying the context, goals, and scope of a project to get stakeholder buy-in. A project proposal outlines what you want to accomplish, your goals, and how you plan to achieve them. Generally, a project proposal gives the reader some context on the project, explains why it is important, and lists the actions that you will take to complete it. Project proposals have myriad uses. Often, businesses use project proposals to get external buy-in from a donor or outside stakeholder. But many companies draw up project proposals for internal buy-in too.