User Empathy Map
User Empathy Mapping is a great way to visualize what your users' need to help ground your team.
User Empathy Mapping is a great way to visualize what your users' need to help ground your team. Cultivating empathy, and putting ourselves in the shoes of our users is the best first step to impactful product design.
This exercise could also be flipped to instead better understand the needs of a team, or key stakeholder on a project that needs some TLC, etc.
People: 2 - 10+
Length: 20 - 30 minutes
Steps:
Ahead of your workshop, define what user group you will focus on
Select a visual that portrays them
1.1 Add details of what you know up-front so your team has the same mental model of who you're defining
2. Gather together cross-functional key people who have insight into this user group and work together across each quadrant to answer what they're saying, thinking, feeling, and doing.
3. Take a step back and analyze / synthesize what you see - are there gaps, patterns, trouble spots to address?
Tips:
Front-loading an empathy mapping session with known research can help bolster your workshop exercise. This also helps to ensure your user isn't defined with just adhoc knowledge.
This can be a great jump-start to defining your users, but don't stop with this exercise - seek to validate / invalidate what you've identified, and as you refine your understanding consider creating a user persona as a next step to really rally your teams around
Get started with this template right now.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
Spider Chart Template
Works best for:
Design
Spider Charts (or star plots) prioritize thoughts and ideas by importance. They help visualize complex information with significant items in the center and less important items progressively farther from it. Radar spider charts help understand relationships between information for better decision-making.
Purple Sector Empathy Map
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Market Research, Research & Design
Purple Sector Empathy Map is an innovative tool for exploring user experiences. By visualizing users' thoughts, feelings, and behaviors, you can create more engaging and user-friendly products. Ideal for teams focused on user experience.
Empathy Mapping
Works best for:
Market Research, Research & Design
Atlassian Empathy Mapping is designed to help teams understand user perspectives. By mapping out user experiences, you can identify pain points and opportunities for improvement. This template is ideal for collaborative workshops and user research.
Expanded Service Blueprint
Works best for:
Research & Design
The Expanded Service Blueprint provides a detailed view of your service processes and interactions. This template is ideal for comprehensive service analysis and improvement. Use it to align teams, visualize the customer journey, and identify opportunities for optimization. It's perfect for enhancing service delivery, fostering collaboration, and ensuring a seamless and efficient service experience for your customers.
Empathy Map Canvas
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.