Two-track Journey Map
This is a journey map with a bit of a twist -- it presents the customer's journey alongside the institution's journey.
This is a journey map with a bit of a twist -- it presents the customer's journey alongside the institution's journey.
This two-track approach is powerful, showing how the company really needs to think about how its stages and actions actually correlate with where the customer is in his/her journey.
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Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Experience Map
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Fly UX Customer Journey Map
Works best for:
Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
Scenario Mapping Template
Works best for:
Desk Research, Mapping, Product Management
Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.
User Story Mapping with Walkthrough
Works best for:
Customer Journey Map
The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.
Behavior Design Mapping (Journey)
Works best for:
Customer Journey Map
This map is a behavior micro-journey and should be feeding from a higher level map.