The Product HQ— your product's source of truth.
An HQ for all your product thinking. A central place for you and your team to articulate and cultivate your point of view with regard to the concept at hand (be it a product, a service or something in between).
WHAT
An HQ for all your product thinking. A central place for you and your team to articulate and cultivate your point of view with regard to the concept at hand (be it a product, a service or something in between).
WHY
After years of developing frameworks and methodologies for our own internal use, we have begun to share our design, research, and innovative approach with the world as a collection of short playbooks. The hope is that they would help others to create great things.
WHO
The template at hand could be put to use by anyone (individual or team) leading a new product/innovation process. It could be a strategic designer, a product manager, a UX designer, a startup founder and so on.
WHEN
This template is most used at the early phases of a project. It is there to shepherd you in the process from 0 to 1.
HOW
The board should be self-explanatory, we have placed instructions and arrows throughout. You should be able to work your way through it bit by bit.
FURTHER CONTEXT
The board at hand is one of our latest playbook and is a part of a large collection of playbooks. The aim of our playbooks is to put our design approach to the page and help others put it to use. We hope you find this one useful.
Yours,
The Pebble Team
Get started with this template right now.
Design Research Template
Works best for:
UX Design, Design Thinking, Desk Research
A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.
⚓️ Midnight Sailboat Retrospective
Works best for:
Retrospectives, Meetings, Agile Methodology
The Midnight Sailboat Retrospective template offers a metaphorical journey through past experiences and future aspirations, likening the retrospective process to a midnight sailboat voyage. It provides elements for reflecting on challenges faced, lessons learned, and goals for the future. This template enables teams to navigate uncertainties, chart a course for success, and foster a culture of resilience. By promoting reflection and metaphorical thinking, the Midnight Sailboat Retrospective empowers teams to overcome obstacles, embrace change, and sail towards their goals effectively.
Service Blueprint
Works best for:
Research & Design
The Service Blueprint template is perfect for visualizing the orchestration of service components. It maps out frontstage and backstage elements, helping you analyze and enhance customer experiences. Use this template to align teams, identify pain points, and streamline processes, ensuring a seamless service delivery. It's ideal for creating a shared understanding of service dynamics among stakeholders and collaborators.
Product Voice Design toolkit
Works best for:
Product Management, Planning
The Product Voice Design toolkit facilitates the development of consistent and impactful product messaging. By defining brand voice attributes, tone guidelines, and messaging principles, this toolkit ensures that product communication resonates with target audiences. With sections for crafting messaging frameworks, storytelling templates, and content guidelines, it empowers product teams to create compelling and cohesive product narratives. This toolkit serves as a valuable resource for enhancing product communication strategies and building strong brand identities.
Product Positioning Canvas
Works best for:
Product Management, Planning
The Product Positioning Canvas template aids product managers in defining and communicating product positioning strategies. By analyzing target markets, competitive landscapes, and unique value propositions, this template helps differentiate products in the market. With sections for defining brand attributes, messaging, and market segments, it enables teams to craft compelling positioning statements that resonate with target audiences. This template serves as a guide for aligning product positioning with business objectives and driving market success.
Product Roadmap Template
Works best for:
Product Management, Roadmaps
Product roadmaps help communicate the vision and progress of what’s coming next for your product. It’s an important asset for aligning teams and valuable stakeholders – including executives, engineering, marketing, customer success, and sales – around your strategy and priorities. Product roadmapping can inform future project management, describe new features and product goals, and spell out the lifecycle of a new product. While product roadmaps are customizable, most contain information about the products you’re building, when you’re building them, and the people involved at each stage.