The Building Blocks of Brand

The Building Blocks of Brand

What it is

This is the building blocks of brand, our parent workshop wrapping the different facets of MVP brand development into one digestible activity. We ran it as a masterclass with Miro, and it's what we run with our clients, and now it's here for you to work through yourself.

We'll be building individual detailed workshops on each section, but this is the perfect overview for you to get a sketch of what your brand is, a blueprint for your brand bridge.

What you'll learn

This workshop gives you the framework to ask the important questions that frame your brand, and leaves you with a mandate to build from. Through this workshop you should ask yourself:

1. Who your audience is, who you're talking to

2. What they want, and what they want from you

3. Where you fit in the market, where to compete

4. Why you're doing it, what connects you to them.

5. How to speak to be what your audience need

Good luck!

Brand building is an ongoing process, if you've got any questions or just want to say hey, reach out to hello@outfly.io and check out our Miro Experts page