SWOT Matrix Template

Kitted Thinking Tools

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This exercise is especially useful during the early stages of a project to understand the strategic landscape and evaluate which actions to take.

Evaluate the Strengths, Weaknesses, Opportunities, and Threats for your business or project. Identify both internal (Strengths and Weaknesses) and external (Opportunities and Threats) strategic drivers and considerations.

Replace the placeholder prompt question at the top of the interactive board with your own project, subject, question, or framing.
Brainstorm the respective strengths, weaknesses, opportunities, and threats in each quadrant
Facilitate a discussion around key concepts, and if relevant assign responsibilities and action items

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When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends. Conduct a SWOT analysis whenever you want to explore opportunities for new businesses and products, decide the best way to launch a product, unlock your company’s potential, or use your strengths to develop opportunities.