Strategic Action Matrix

Mauro Lupi

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This matrix is an evolved version of the classic Start/Stop/Continue framework, designed to encourage a more structured and strategic reflection on ongoing activities and future initiatives.

The matrix introduces an "IMPROVE" quadrant, suggests a chronological order, and adds space for investment-related information.

It also includes Miro tools to facilitate use and interaction.

Mauro Lupi

Consultant & Educator @ Alecsandria Comunicazione

I'm a senior Digital Business consultant and I teach Digital Strategy in Italian universities and business schools.

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