Service Blueprint to the Metaverse
We live in reality increasingly adapted to digital technologies and environments.
From social interactions to entertainment, from banking to online shopping, almost everything can be done through internet-connected devices. As technologies evolve, they enable faster, safer, and more natural interactions for users.
We experience a relevant cultural movement where the real and virtual worlds converge from screens of “smart” devices, driving the emergence of the term Metaverse as an ongoing evolution of digital environments and interfaces. In this scenario, in addition to the technological challenges, there is a need to build proposals, models, and frameworks that enable meaningful, fluid, interoperable experiences capable of generating value for real or digital users and businesses. Furthermore, the evolution of the internet to Web 3 brings important disruptions in paradigms of access, ownership, and commercial relationships, empowering individuals and enabling new business models and value chains.
This template proposes, from a service blueprint, the mapping of the customer journey of real or virtual products carried out in the metaverse and considers both customer interaction and the organization's service and support actions, serving as an editable, adaptable, and open template that will enable the structuring of new businesses in the metaverse, considering its peculiarities and challenges, serving as a business model that is desirable as an experience, sustainable as a business and technologically viable.
This template was created by Alvaro Gabriele.
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How Might We Template
It's crucial to ask the right questions to find the best solutions. Skilled critical thinkers can uncover the underlying complexities of a problem instead of just accepting it at face value. One way to encourage this type of thinking is by using statement starters, such as the How Might We Template. These tools can help you explore more open-ended problems and have more productive discussions, ultimately leading to the most effective solutions.
Storyboard Template
Works best for:
Design Thinking
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Design Sprint Kit Template
Works best for:
Agile Methodology, UX Design, Sprint Planning
With the right focused and strategic approach, five days is all it takes to address your biggest product challenges. That’s the thinking behind Design Sprint methodology. Created by Tanya Junell of Blue Label Labs, this Design Sprint Kit provides a set of lightweight templates that support the Design Sprint’s collaborative activities and voting—and maintains the energy, team spirit, and momentum that was sparked in the session. Virtual sprint supplies and prepared whiteboards make this kit especially useful for remote Design Sprint Facilitators.
Service Blueprint by Bruna Plentz
Works best for:
Research & Design
Utilize the Service Blueprint template to visualize and optimize your service processes. This template captures interactions between customers and service elements, helping you identify areas for improvement. It's ideal for teams aiming to enhance service delivery by aligning processes, identifying inefficiencies, and fostering a comprehensive understanding of the service journey. Perfect for creating a cohesive service strategy.
User Journey Mapping Template
Works best for:
Design
Each person's life is a unique journey filled with daily decisions and challenges. The User Journey Mapping Template is a useful tool to visually represent these individual experiences. It simplifies understanding and documenting the current state of a situation by breaking down its different parts.