Service Blueprint to the Metaverse
We live in reality increasingly adapted to digital technologies and environments.
We live in reality increasingly adapted to digital technologies and environments. From social interactions to entertainment, from banking to online shopping, almost everything can be done through internet-connected devices. As technologies evolve, they enable faster, safer, and more natural interactions for users.
We experience a relevant cultural movement where the real and virtual worlds converge from screens of “smart” devices, driving the emergence of the term Metaverse as an ongoing evolution of digital environments and interfaces. In this scenario, in addition to the technological challenges, there is a need to build proposals, models, and frameworks that enable meaningful, fluid, interoperable experiences capable of generating value for real or digital users and businesses. Furthermore, the evolution of the internet to Web 3 brings important disruptions in paradigms of access, ownership, and commercial relationships, empowering individuals and enabling new business models and value chains.
This template proposes, from a service blueprint, the mapping of the customer journey of real or virtual products carried out in the metaverse and considers both customer interaction and the organization's service and support actions, serving as an editable, adaptable, and open template that will enable the structuring of new businesses in the metaverse, considering its peculiarities and challenges, serving as a business model that is desirable as an experience, sustainable as a business and technologically viable.
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How Might We Template
It's crucial to ask the right questions to find the best solutions. Skilled critical thinkers can uncover the underlying complexities of a problem instead of just accepting it at face value. One way to encourage this type of thinking is by using statement starters, such as the How Might We Template. These tools can help you explore more open-ended problems and have more productive discussions, ultimately leading to the most effective solutions.
Storyboarding Template
The Storyboarding Template is an excellent way to visualize how people will experience your concept in action. It primarily consists of images, which enable teams to communicate ideas with greater clarity and emotional impact than words alone. You don't need exceptional artistic skill to create storyboards; you simply need to depict a meaningful sequence of events.
Empathy Map
Works best for:
Market Research, Research & Design
Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
Diary Template
Works best for:
Design
The Diary Template is an effective research tool to gain insights into individuals' internal processes as they document their encounters with a specific product, service, or matter. Unlike real-time interactions, journaling is usually conducted asynchronously over an extended period of time, enabling deliberate reflection that other methods may not facilitate. This asynchronous nature encourages individuals to express more elaborate accounts of their emotions and viewpoints, resulting in profound and stimulating responses.
Workflow Template
Works best for:
Project Management, Workflows
The digital world requires collaboration, and better collaboration leads to better results. A workflow is a project management tool that allows you to sketch out the various steps, resources, timeline and roles necessary to complete a project. It can be used on any multi-step project, whether it’s a business process or otherwise, and is ideal for plotting out the tangible actions you’ll need to take to achieve a goal and the order in which you need to complete those actions.