Scenario Mapping Template
Create a guide to what personas are doing, thinking, and feeling in different situations.
About the Scenario Mapping Template
Scenario mapping is the process of outlining all the steps a user will take to complete a task. It generally includes notes about what users are thinking and feeling at each step. It can also include comments or information you feel is important for each step, questions or assumptions you have — as well as suggestions that come up as you go through this exercise.
Miro's scenario mapping template is divided into four quadrants to guide you through the exercise:
Steps (the structured framework of what is being done)
Doing (the practical application of the task)
Thinking (cognitive processes behind the task)
Feeling (emotional and subjective aspects)
When should you do scenario mapping?
Scenario mapping can be used both to outline the intended or ideal scenario (what should happen) as well as what currently happens.
If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do scenario mapping when conducting user interviews or observation.
How do you use the scenario mapping template?
Scenario mapping is made simple with Miro's template. Follow these steps to use it effectively:
Start by explaining the purpose of the scenario mapping session. The goal of scenario mapping is to identify what your users will do, not how they will do it. You can sketch out the details later. Set these expectations up front.
Identify one of your primary user personas and a key task that they will accomplish. What do you want your user to do? What is their goal?
Contextualize the scenario. Make a note of who the persona is, what they’re doing, why they’re doing it, and how often. Remember, don’t get too bogged down in the details. But it’s a good idea to keep these elements in mind as you move forward.
Walk through each step your user might take. As a group, visualize the user’s pathway on your site. At each step, you’ll want to capture the following information: What does the user do? Are there any assumptions or question you need to resolve at this step? How can you make this step more user-friendly?
Map out your steps. Most people prefer to map each step from left to right and add comments, ideas, and suggestions below each step.
Repeat until the user has completed their task.
Gather feedback from stakeholders and potential users. Ask them to walk through each step and see if they make sense. Is something missing? Do they have any additional thoughts or suggestions?
Get started with this template right now.
Project Planning Template
Works best for:
Project Management, Project Planning
A project plan is a single source of truth that helps teams visualize and reach project milestones. Project plans are most useful when you outline the project’s “what” and “why” to anyone who needs to give you project buy-in. Use a project plan to proactively discuss team needs; expectations; and baselines for timeline, budget, and scope. The plan will also help you clarify available resources before you kick off a project, as well as expected deliverables at the end of the project.
Bang for the Buck Template
Works best for:
Project Management, Strategic Planning, Prioritization
The name pretty much says it—this Agile framework is all about helping you maximize efficiency by powering collaboration between product managers and dev teams. Together you can go over each to-do on the project agenda and evaluate them in terms of costs and benefits. That way you can prioritize tasks based on how much bang for your buck they deliver. This template is great for teams and organizations that want to make a strategic plan to tackle an upcoming sprint.
User Experience Map FlyUX
Works best for:
Customer Journey Map
The User Experience Map visually shows what FlyUX users do, think, want and feel while using the app. All based on user research.
User Persona Template
Works best for:
Marketing, Desk Research, User Experience
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
Blue Ocean 4 Actions Framework Template
Works best for:
Leadership, Decision Making, Strategic Planning
For entrepreneurs, so much comes down to new users—how to attract them, impress them, and convert them to loyal customers. This template, designed by the authors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, will help you maximize value for you and your customers alike. Using the template’s four steps (divided into easy columns), you’ll easily evaluate your products in more innovative ways and make sure money is being spent in areas that really matter.
Value Chain Analysis Template
Works best for:
Leadership, Strategic Planning, Workflows
First coined by Harvard Business School professor Michael Porter, the value chain analysis helps your team evaluate your business activities so you can find ways to improve your competitive advantage. A value chain is a set of activities that a company performs in order to deliver a valuable product from start to finish. The analysis itself allows your team to visualize all the business activities involved in creating the product—and helps you identify inefficiencies, bottlenecks, and miscommunication within the process.