Purple Sector Empathy Map
Let's not make things too fussy, this template just gives you what you need to get started right away!
Struggling to get started with design thinking in your organization?
Let's not make things too fussy, this template just gives you what you need to get started right away!
This is our lightweight and simple empathy map template to get you started with aligning your team around customer needs.
Tips when running your empathy map session:
Place a sticky note for the person (customer, stakeholder, user, etc.) in the center of the template, and guide a conversation by simply following the prompts in the four quadrants.
Try this in a small group to get your feet wet if you're new to empathy maps or design thinking
Don't get too hung up on finding the "right" quadrant right away — capture the insights and get the conversation going!
Sometimes it can easier to let people discuss rather than create the sticky notes — in that case, assign someone to write down the thoughts as the discussion happens
Need more help getting started?
Learn more about Purple Sector Strategy and how we can help your team design better products, programs, and services by aligning your team around customer needs. We make design thinking work, using practical and contextual examples that matter to you!
Get started with this template right now.
🧠 Empathy Map
Works best for:
Research & Design, Market Research
The Empathy Map template offers a straightforward way to visualize user insights. By focusing on what users think, feel, say, and do, you can develop a deeper understanding of their needs. This template is perfect for improving user experiences and driving customer satisfaction.
Empathy Mapping
Works best for:
Market Research, Research & Design
Atlassian Empathy Mapping is designed to help teams understand user perspectives. By mapping out user experiences, you can identify pain points and opportunities for improvement. This template is ideal for collaborative workshops and user research.
Storyboarding Toolkit
Works best for:
Storyboard, Design, Planning
Streamline your storytelling process with the Storyboarding Toolkit. This comprehensive template provides all the tools you need to create detailed storyboards, including scene planning, character development, and timeline management. It's perfect for filmmakers, designers, and marketing teams looking to create cohesive and engaging narratives. Use this toolkit to organize your ideas, ensure consistency, and bring your stories to life with clarity and precision.
SUS Evaluation
Works best for:
Design, UX
To assess the emotional experience of users, use the SUS Evaluation Template. This involves conducting a survey with a set of questions where respondents rate their level of agreement on a scale ranging from 'Strongly Disagree' to 'Strongly Agree.' These questions evaluate various aspects of the user experience, such as ease of use, aesthetics, and overall satisfaction. This approach is valuable for comparing design iterations and evaluating the effectiveness of products and services.
Presentation Template
Works best for:
Presentations, Education
At some point during your career, you’ll probably have to give a presentation. Presentations typically involve speaking alongside an accompanying slide deck that contains visuals, texts, and graphics to illustrate your topic. Take the stress out of presentation planning by using this presentation template to easily create effective, visually appealing slides. The presentation template can take the pressure off by helping your audience stay focused and engaged. Using simple tools, customize a slide deck, share slides with your team, get feedback, and collaborate.
Storyboard for Animation
Works best for:
Storyboard
The Storyboard for Animation template offers a structured approach to visualizing your animation from start to finish. With sections for scenes, actions, audio, and technical details, this template supports every stage of animation production. Perfect for animators and creatives, it enhances collaboration, ensures consistency, and brings your animated vision to life with clarity and precision.