Purple Sector Empathy Map
Let's not make things too fussy, this template just gives you what you need to get started right away!
Struggling to get started with design thinking in your organization?
Let's not make things too fussy, this template just gives you what you need to get started right away!
This is our lightweight and simple empathy map template to get you started with aligning your team around customer needs.
Tips when running your empathy map session:
Place a sticky note for the person (customer, stakeholder, user, etc.) in the center of the template, and guide a conversation by simply following the prompts in the four quadrants.
Try this in a small group to get your feet wet if you're new to empathy maps or design thinking
Don't get too hung up on finding the "right" quadrant right away — capture the insights and get the conversation going!
Sometimes it can easier to let people discuss rather than create the sticky notes — in that case, assign someone to write down the thoughts as the discussion happens
Need more help getting started?
Learn more about Purple Sector Strategy and how we can help your team design better products, programs, and services by aligning your team around customer needs. We make design thinking work, using practical and contextual examples that matter to you!
Get started with this template right now.
Remote Design Sprint
Works best for:
Design, Desk Research, Sprint Planning
A design sprint is an intensive process of designing, iterating, and testing a prototype over a 4 or 5 day period. Design sprints are conducted to break out of stal, work processes, find a fresh perspective, identify problems in a unique way, and rapidly develop solutions. Developed by Google, design sprints were created to enable teams to align on a specific problem, generate multiple solutions, create and test prototypes, and get feedback from users in a short period of time. This template was originally created by JustMad, a business-driven design consultancy, and has been leveraged by distributed teams worldwide.
Website Landing Page Wireframe Template
Works best for:
Wireframe, UX, Design
The Website Wireframe template equips you with everything needed to kickstart your next website or web page concept. Rather than starting from scratch, the template offers a ready-to-use, customizable layout for your designs. Change and rearrange the included pages and components to build the perfect wireframe for your project.
Research Topic Brainstorm Template
Works best for:
Desk Research, Brainstorming, Ideation
Coming up with a topic for a research project can be a daunting task. Use the Research Topic Brainstorm template to take a general idea and transform it into something concrete. With the Research Topic Brainstorm template, you can compile a list of general ideas that interest you and then break them into component parts. You can then turn those parts into questions that might be the focus for a research project.
Tell a Great Story
Works best for:
Storyboard
Tell a great story with the Storyboard template. Visualize your narrative using images, notes, and descriptions to map out each scene. This template is perfect for filmmakers, content creators, and marketers looking to craft compelling stories. It helps you organize your thoughts, sequence your story elements, and ensure a cohesive flow. Whether you're planning a video, a marketing campaign, or a presentation, this tool makes storytelling easier and more effective.
The Storyboarding Workshop
Works best for:
Storyboard, Design, Planning
Kick off your creative projects with the Storyboard Canvas template. This template is designed to help you map out your interactive video projects, providing a clear roadmap through branching scenarios. It's perfect for UX designers, marketers, and creative teams to visually organize and communicate the narrative flow. Use it to outline scenes, choices, and outcomes, ensuring every project element is accounted for and visually represented, making collaboration and brainstorming seamless.
Kano Model Template
Works best for:
Desk Research, Product Management, Prioritization
When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.