Product Voice Design toolkit
The Product Voice Design toolkit features various tools that allow your team to design guidelines on how your products speak to people through written or spoken words.
The Product Voice Design toolkit features various tools that allow your team to design guidelines on how your products speak to people through written or spoken words. It helps you establish more human relationships with your customers by creating better conversations that improve people's experience and ultimately increase brand loyalty, brand equity, and ROI.
The toolkit is the result of the longstanding work in Content Strategy and UX Writing with corporate clients in Italy, during which we crafted and refined these tools to be comprehensible and useful. We wouldn't want you to waste your time creating documents that no one will read or use.
When to use our Product Voice Design toolkit?
Whether you have already established brand guidelines or not, this toolkit comes in handy when creating or redesigning a physical or digital product.
Starting from your brand assessment, you will define step-by-step how your product talks and adapts to users and situations.
In the end, you'll come up with clear and well-defined guidelines, including style rules and a glossary, that will help you create a coherent, memorable, and consistent experience that people will enjoy.
How does the Product Voice Design toolkit work?
We will guide you through a journey in which you'll define your product voice:
First, you'll immerse yourself in the topic thanks to a brief introduction that explains why it is essential to take care of your product voice;
Then follows the brand assessment: what is its personality? How would you define its voice?
Afterward, you will consider your specific product and its audience and see how your brand voice adapts and builds your product voice. For instance, think about how the brand voice can vary if you talk to your final customer or your employees, and how the product voice needs to consider the context and people's emotions;
Finally, you will define the rules and the glossary to help your writer deliver coherent and pleasant conversations saving time and improving quality. And now, you can start designing the entire product, down to the last detail.
Get started with this template right now.
Milestone Chart Template
Works best for:
Project Management, Strategic Planning, Project Planning
When your team is collaborating on a large project, keeping track of the many tasks and multiple timelines can be a challenge. That’s why you need a milestone chart. These visual representations of important project events will make it simple for your team to stay on schedule and reach goals on time. And it’s so easy to get started — just determine the major milestones, use our template to create a milestone chart, and define the key dates and deliverables each milestone will require.
Brainwriting Template
Works best for:
Education, Ideation, Brainstorming
Brainstorming is such a big part of ideation. But not everyone does their best work out loud and on the spot, yelling out thoughts and building on others’ ideas. Brainwriting is a brilliant solution for them—creative thinkers who happen to be more introverted. This approach and template invites participants to reflect quietly and write out their ideas, and then pass them to someone else who will read the idea and add to it. So you’ll get creative ideas from everyone—not just the loudest few.
Product Development Gantt Chart
Works best for:
Gantt Chart, Planning
Developing a new product involves many steps and stakeholders. The Product Development Gantt Chart template helps you manage this complex process efficiently. Use it to outline each phase of development, set timelines, and assign responsibilities. Track progress and make adjustments as needed to stay on schedule. This template provides a clear visual representation, coordinating tasks for a successful product launch.
The Tiered Pricing Canvas - Product Plans
Works best for:
Product Management, Planning
The Tiered Pricing Canvas - Product Plans template helps product managers design tiered pricing strategies effectively. By mapping out pricing tiers, features, and value propositions, this template enables teams to optimize pricing models and maximize revenue. With sections for analyzing customer segments and competitive pricing, it supports data-driven pricing decisions. This template serves as a guide for crafting compelling pricing plans that align with customer needs and market dynamics, driving profitability and customer satisfaction.
User Story Map Template
Works best for:
Marketing, Desk Research, Mapping
Popularized by Jeff Patton in 2005, the user story mapping technique is an agile way to manage product backlogs. Whether you’re working alone or with a product team, you can leverage user story mapping to plan product releases. User story maps help teams stay focused on the business value and release features that customers care about. The framework helps to get a shared understanding for the cross-functional team of what needs to be done to satisfy customers' needs.
Lean Inception Workshop
Works best for:
Agile, Lean Methodology
The Lean Inception Workshop streamlines project kickoff by aligning teams on goals, scope, and priorities. It leverages Lean principles to eliminate waste and maximize value, guiding exercises to define user personas, map user journeys, and prioritize features. By fostering cross-functional collaboration and customer-centric thinking, this template accelerates project initiation and ensures alignment between stakeholders, empowering teams to deliver customer value faster.