Product Voice Design toolkit
The Product Voice Design toolkit features various tools that allow your team to design guidelines on how your products speak to people through written or spoken words.
The Product Voice Design toolkit features various tools that allow your team to design guidelines on how your products speak to people through written or spoken words. It helps you establish more human relationships with your customers by creating better conversations that improve people's experience and ultimately increase brand loyalty, brand equity, and ROI.
The toolkit is the result of the longstanding work in Content Strategy and UX Writing with corporate clients in Italy, during which we crafted and refined these tools to be comprehensible and useful. We wouldn't want you to waste your time creating documents that no one will read or use.
When to use our Product Voice Design toolkit?
Whether you have already established brand guidelines or not, this toolkit comes in handy when creating or redesigning a physical or digital product.
Starting from your brand assessment, you will define step-by-step how your product talks and adapts to users and situations.
In the end, you'll come up with clear and well-defined guidelines, including style rules and a glossary, that will help you create a coherent, memorable, and consistent experience that people will enjoy.
How does the Product Voice Design toolkit work?
We will guide you through a journey in which you'll define your product voice:
First, you'll immerse yourself in the topic thanks to a brief introduction that explains why it is essential to take care of your product voice;
Then follows the brand assessment: what is its personality? How would you define its voice?
Afterward, you will consider your specific product and its audience and see how your brand voice adapts and builds your product voice. For instance, think about how the brand voice can vary if you talk to your final customer or your employees, and how the product voice needs to consider the context and people's emotions;
Finally, you will define the rules and the glossary to help your writer deliver coherent and pleasant conversations saving time and improving quality. And now, you can start designing the entire product, down to the last detail.
Get started with this template right now.
Product Discovery Kick Off Workshop
Works best for:
Product Managament, Planning
The Product Discovery Kick Off Workshop template accelerates the start of product discovery initiatives. By facilitating collaborative workshops, defining objectives, and establishing timelines, this template ensures that product discovery efforts are structured and focused. With sections for defining user personas, articulating problem statements, and setting success criteria, it guides teams through the initial stages of product discovery, laying the foundation for successful product development. This template serves as a catalyst for aligning teams and kick-starting product innovation journeys.
Define Your Product's Target Audience
Works best for:
Product Management, Planning
Too broad an audience? Or trying to target too many audiences? This is a certain path to product failure.
Fishbone Diagram for Manufacturing
Works best for:
Fishbone diagram
In manufacturing, pinpointing the root causes of defects and inefficiencies is crucial. The Fishbone Diagram for Manufacturing template helps you systematically investigate issues related to production. Categorize potential causes into areas such as machinery, methods, materials, and manpower. This structured approach enables your team to collaboratively identify and address underlying problems, improving processes and enhancing manufacturing quality.
Event Planning Template
Works best for:
Planning, Workshops
Whether you’re planning a product launch, fully remote conference, or milestone event, the Event Planning Template will act as a visual checklist and map for all the details you need to consider before the big day. The Event Planning Template is an adaptable way to make sure the creative and strategic vision of your event doesn’t get lost in the details. By mapping out different sections - from the marketing plan, to the agenda, to snacks and swag for guests — you and your team can focus on the details most important to your functions, and collaborate as needed when overlaps occur.
Working Backwards Template
Works best for:
Desk Research, Strategic Planning, Product Management
Find out how to use the Working Backwards template to plan, structure, and execute the launch of a new product. Using the template, you’ll figure out if the product is worth launching in the first place.
Ansoff Matrix Template
Works best for:
Leadership, Operations, Strategic Planning
Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.