Product strategy templates

Product Strategy - Understand the "Why"

The Product Strategy Understand the Why template emphasizes the importance of aligning product strategies with business objectives. By defining the "why" behind product initiatives, setting clear goals, and prioritizing initiatives, this template ensures strategic alignment and focus. With sections for articulating vision, setting objectives, and defining success criteria, it provides clarity and direction for product teams. This template serves as a strategic guide for product managers to develop and execute product strategies that drive business growth and customer value.

Product Strategy Canvas

The Product Strategy Canvas template aids product managers in defining strategic direction and priorities. By outlining key components, such as target markets, value propositions, and differentiation strategies, this template clarifies product vision and positioning. With sections for analyzing market trends and competitive landscapes, it facilitates informed decision-making in product strategy development. This template serves as a strategic blueprint for driving product success and achieving business objectives.

Strategy Map Template

How do your individual or team goals relate to an organization’s overall strategy? A Strategy Map is a stylized picture of your organization’s strategy and objectives. It’s powerful because it provides a clear visual guide to how these various elements work together. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create set actionable, relevant KPIs. Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.

One Page Product Strategy

The One Page Product Strategy template condenses complex product strategies into concise, actionable plans. By providing a structured framework for outlining goals, target markets, and key initiatives, this template enables product teams to align on strategic objectives efficiently. With sections for defining value propositions, competitive differentiators, and success metrics, it facilitates strategic decision-making and execution. This template serves as a roadmap for driving product development efforts and achieving business objectives effectively.

Product Canvas Template

Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. Combining Agile and UX, a project canvas complements user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts. Product canvases are useful because they help product managers define a prototype. Creating a product canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.