Product Roadmap

This roadmap lays out the key steps and plans for different teams, such as design, development, testing, and marketing, for the quarters (Q1, Q2, Q3, Q4). It helps us coordinate efforts, ensuring everyone works together towards the same goal. The roadmap includes essential features like user registration, secure data storage, and study discovery in must-have categories. It also outlines other features such as user feedback mechanisms and mobile responsiveness. This roadmap benefits our entire team, from developers to marketers, and helps us stay focused on creating a successful platform step by step.

Instructions to use the board

This board is designed to provide insights into the key stages of user engagement and business growth using the AARRR framework: Acquisition, Activation, Retention, Revenue, and Referral. Below are the instructions to navigate and utilize the board effectively:

1. Acquisition:

   • Explore the "Acquisition" section to understand marketing strategies and initiatives to increase brand visibility.

   • Look for conversion metrics related to platform visits and user registrations.

2. Activation:

   • Navigate to the "Activation" section to discover advertising and PR efforts leading to user sign-ups.

   • Examine conversion metrics focusing on the percentage of first-time users.

3. Retention:

   • Move to the "Retention" section to understand user communication strategies and encourage long-term engagement.

   • Evaluate the conversion metric for maintaining a high percentage of active users.

4. Revenue:

   • Examine the "Revenue" section to understand sales strategies and subscription-based revenue models.

   • Review conversion metrics associated with the monetary value of each subscription.

5. Referral:

   • Visit the "Referral" section to explore referral programs and initiatives driving user recommendations.

   • Analyze conversion metrics related to friends invited through referrals.