Product Positioning Template
Create your strategy for launching a new product or entering a new market with the product positioning template.
About the Product Positioning Template
The success of your company largely depends on the market you are operating in. So, it is necessary to conduct a product positioning exercise before you start building products and planning strategies. This exercise is intended to determine where your company and its offering stands in the market. Although the format of these exercises may differ, it is generally advised to have these objectives in mind:
Define your customer: Who would buy your product or service?
Define the problem: What pain point are you solving for your customer? How does this problem impact your customers? It can also be useful to think about your customers’ experience of this problem. What emotions might they feel when they encounter the problem? This will help you market and design your product offering.
Define key market characteristics: What else do your customers usually buy? How do they buy it? What makes them switch products?
List the other companies in your market: Are these companies your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?
Design an elevator pitch: Your pitch should encompass your customers, their pain points, and how your product is uniquely positioned to solve their problem.
Narrow down your competitors: Now that you have your pitch list your competitors and their strengths and weaknesses relative to your offering.
How to use the product positioning template
The product positioning template is fully customizable, so you can adapt it to your specific needs. Here is a step-by-step on how to use the template:
Step 1: Invite your team members to collaborate on your board.
Step 2: Add the product positioning template. Brainstorm and upload all relevant information to add to each section of the template.
Step 3: If needed, use a Talktrack to share ideas beforehand, and start discussions with your colleagues async.
Step 4: Gather your findings and organize your final product positioning.
Step 5: Present your product positioning directly from the board, print them out, or share them with other stakeholders to gather their feedback.
When should you conduct product positioning exercises?
It is recommended to carry out product positioning exercises whenever launching a new product or entering a new market. Additionally, it is advisable to periodically conduct product positioning to keep up-to-date with the market trends and to stay informed about your product.
Get started with this template right now.
Fishbone Diagram for Marketing
Works best for:
Fishbone diagram
Identifying the root causes of marketing challenges is essential for effective strategy development. The Fishbone Diagram for Marketing template helps you systematically explore factors affecting your marketing efforts. Categorize potential causes into areas such as market research, product positioning, promotional strategies, and distribution channels. This structured analysis enables your team to pinpoint and address issues, optimizing marketing campaigns.
Fishbone RCA
Works best for:
Problem solving, Strategy
Use the Fishbone RCA template to conduct a thorough root cause analysis (RCA) for any problem. This template helps you break down complex issues into manageable categories, enabling you to identify the underlying causes. It's an effective tool for improving processes, solving problems, and preventing future issues.
3x3 Prioritization Method Template
Works best for:
Operations, Prioritization, Strategic Planning
It’s all about assessing a task or idea, and quickly deciding the effort it will take and the potential impact it will have—ranked low, medium, or high. That’s what the 3x3 prioritization method does: Help teams prioritize and identify quick wins, big projects, filler tasks, or time-wasters. With nine bucket areas, it offers slightly greater detail than the 2x2 Prioritization Matrix (or Lean Prioritization Method). It’s easy to make your own 3x3 prioritization matrix—then use it to determine what activities or ideas to focus on with your valuable resources.
OKR Planning Template
Works best for:
Strategic Planning, Meetings, Workshops
The OKR Planning template helps you turn exhaustive OKR sessions into dynamic and productive meetings. Use this template to make OKR planning more interactive, guiding your team through the session with creative Ice Breakers and Brainstorms, so you can co-create your OKRs and define the key results and action plans to achieve them.
Root Cause Analysis (RCA) Template
Works best for:
Strategy, Planning
The Root Cause Analysis (RCA) Template is a structured tool that helps teams uncover the underlying reasons behind specific problems or events. By pinpointing and addressing these root causes, rather than just treating the symptoms, organizations can foster long-term solutions and prevent recurring challenges, leading to more efficient and sustainable operations.
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.