Product Ownership Evolution Model (POEM)
A model for the evolution of product ownership in an organization.
It helps to visualize and discuss the current and future design of product ownership and thus to jointly develop it further.
Building on these results, the model can be used to agree on (more) binding responsibilities for product ownership between the roles.
Finally, a possible coaching need of the acting persons/roles can be identified, which must be covered by Scrum Masters and/or Agile Coaches.
This template was created by Enrico Reinsdorf.
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Product Vision
Works best for:
Product Management, Planning
The Product Vision template helps articulate a clear and compelling vision for product development. By defining goals, target markets, and success metrics, this template aligns teams around a shared vision. With sections for outlining product features, benefits, and competitive advantages, it communicates the value proposition effectively. This template serves as a guiding light for product teams, inspiring creativity and focus as they work towards bringing the product vision to life and achieving business objectives.
Remote Design Sprint Template
Works best for:
Design, Desk Research, Sprint Planning
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BCG Matrix Template
Works best for:
Strategic Planning
Use the BCG matrix template to make informed and strategic decisions about growth opportunities for your business. Assign your portfolio of products to different areas within the matrix (cash cows, dogs, question marks, stars) to prioritize where you should invest your time and money to see the best results.
Fishbone Diagram for Marketing
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Fishbone diagram
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Buyer Persona Template
Works best for:
Marketing, Desk Research, User Experience
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
AARRR Template
Works best for:
Marketing, Strategic Planning, Project Planning
Sometimes called “Pirate Metrics” because of the name (go ahead, say it, it’s fun), AARRR is a valuable approach for startups to consider. That’s because AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue—five key types of user behavior that are highly measurable and drive growth. Ask and answer the right questions around each of these five factors, and you’ll be able to establish clear goals and identify the best steps to help reach them.