About the Product Brief Brainstorm template
A great product brief doesn't start with a blank page. It starts with a shared understanding. The Product Brief Brainstorm template provides a focused framework for your team to align on the core components of a new feature before the formal brief is written. This structured brainstorm helps your team capture the problem, define the audience, and agree on what success looks like from the very beginning.
How to use the Product Brief Brainstorm template
Define the problem. Start with the most important question: what user problem or business opportunity are we trying to solve? Get alignment on the "why" before you discuss the "what."
Identify the audience. Who are we building this for? This section helps your team focus on the specific user segment, their needs, and their challenges.
Establish success metrics. How will we know if we've succeeded? Define clear and measurable KPIs that connect the feature directly to business outcomes.
Brainstorm potential solutions. With the problem, audience, and metrics clearly defined, your team can now generate focused solutions that are already grounded in strategy.
Why use the Product Brief Brainstorm template?
Create team alignment from day one. Ensure everyone from product to design and engineering is on the same page about the core purpose of a new feature.
Write better, faster product briefs. By doing the foundational thinking together, you can synthesize a comprehensive and actionable product brief in a fraction of the time.
Focus on outcomes, not just output. The template forces your team to define success and connect every solution to a meaningful user or business goal.
