Product Brief Template
Set a shared vision to guide product decisions from day one.
About the Product Brief Template
A product brief template is a structured document that captures the essential details of a product initiative in one organized place. This template serves as the foundation for product development discussions, helping product managers communicate their vision clearly to stakeholders, secure buy-in, and maintain alignment throughout the development process.
Built using our Miro's Docs feature, this template transforms the traditional static document approach into a collaborative, visual workspace. Teams can work together in real-time, linking their product brief to research findings, user journey maps, and project timelines all within Miro's innovation workspace.
The template ensures you cover all critical aspects of product planning while maintaining the flexibility to adapt to your specific product context and organizational needs.
How to use Miro's product brief template
Here are 6 steps to create a compelling product brief that drives stakeholder alignment and project success:
Start with the problem, not your solution: Define the user problem you're solving before jumping into features. Ask yourself: What specific pain point are users experiencing? How does this impact their workflow or goals? A clear problem statement makes it easier for stakeholders to understand why this product matters.
Get specific about your target users: Identify exactly who will benefit from this product. Instead of "all users," define specific user segments like "new mobile users in SMB companies" or "power users managing multiple projects." This specificity helps guide design decisions and success metrics.
Define measurable success criteria: Transform vague goals into concrete metrics. Replace "improve user experience" with "increase task completion rate by 20%" or "reduce support tickets by 30%." Specific metrics make resource allocation discussions much clearer with leadership.
Scope your deliverables clearly: Use the scope section to draw clear boundaries around what's included and what's not. This prevents scope creep and sets realistic expectations. Be explicit about dependencies on other teams or external factors that could impact your timeline.
Connect to your broader Miro workspace: Link your product brief to supporting materials like user research boards, competitor analysis, or design mockups. Use Miro's Tables to track requirements and Timelines to visualize key milestones. This keeps everything connected and accessible.
Iterate based on feedback: Share your brief with stakeholders early and often. Use Miro's real-time collaboration features to gather input directly in the document. Update your brief as requirements evolve, keeping it as the single source of truth throughout development.
What should be included in a product brief template?
Every product brief will vary based on your product and organization, but successful briefs typically include these key elements:
Product or feature name: Give your initiative a clear, memorable name that stakeholders can reference in discussions and planning sessions.
Purpose statement: A concise explanation of why this product exists. This should connect directly to user needs and business objectives.
Goals and objectives: Specific, measurable outcomes you're trying to achieve. Include both user-focused metrics and business metrics that matter to leadership.
Target users: Detailed descriptions of who will use this product. Include relevant demographics, use cases, and user journey context.
Problem statement: A clear articulation of the user problem you're solving. Include the impact of this problem and why it needs to be addressed now.
Proposed solution: A high-level overview of your approach to solving the identified problem. Focus on the value proposition rather than detailed specifications.
Key metrics and KPIs: How you'll measure success once the product launches. Include both leading and lagging indicators that track progress toward your goals.
Scope and deliverables: What will be delivered and what won't be included. This section helps manage expectations and prevents scope creep during development.
Dependencies: Any teams, approvals, data, or external factors your project relies on. Identifying these upfront helps prevent blockers later in the process.
Timeline and milestones: Key dates and deliverables that keep the project on track. Link this to more detailed project timelines as needed.
Supporting materials: Links to research, designs, competitive analysis, or other documents that provide additional context for your product brief.
How do I use a product brief template?
You can create your product brief with Miro's free Product Brief Template and customize it according to your product or initiative needs. When using your own product brief template, remember to define the problem first, specify your target users, set measurable goals, and clearly outline scope and dependencies.
What are the benefits of using a product brief template?
Using a product brief template helps you structure your product ideas systematically, communicate clearly with stakeholders, and secure buy-in from leadership. Product brief templates put you and your team in alignment from the start and help you identify potential roadblocks before development begins. This structured approach improves decision-making speed and reduces miscommunication throughout the product development process.
What's the difference between a product brief and a PRD?
A product brief is a high-level overview that focuses on the why and what of your product initiative. It's designed for stakeholder alignment and initial buy-in. A PRD (Product Requirements Document) goes deeper into technical specifications, user stories, and detailed functionality. Think of a product brief as the foundation that leads to a more comprehensive PRD.
How often should you update your product brief?
Your product brief should evolve as your understanding of the problem and solution develops. Review and update it regularly during the discovery phase, and revisit it when major decisions or changes occur. Since it's built in Miro Docs, you can update it in real-time with your team and keep it as a living document throughout your product development cycle.
Do all product managers need a product brief template?
Product brief templates are valuable for product managers at all levels and across all company sizes. Whether you're launching a new feature at a startup or managing enterprise product initiatives, having a structured approach to documenting and communicating your product vision helps ensure stakeholder alignment and project success. The template provides a consistent framework that scales with your needs. Last update: August 11, 2025
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