Practical Customer Journey Mapping by Alex Gilev
Today, customers hold companies to high standards for product quality and user experience.
To stay afloat, best-in-class companies optimize customer journeys, not just individual touchpoints or design.This template exists for several reasons:
It helps you identify the key value metrics for your product
Map out the critical path to better understand the entire user journey
View your product through the gamification lenses by breaking it down on different levels
See a bigger picture and make strategic decisions early on
Learn how to leverage Customer Journey Mapping to create successful products with a sticky user experience to maximize your company’s competitive advantage.
This template was created by Alex Gilev.
Get started with this template right now.
Journey Map To Plot the Customer Experience
Works best for:
Customer Journey Map
A journey is a tool to map out the customer experience of (a part of) your product/service in a visual way.
Experience Map
Works best for:
Customer Journey Map
Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation.
User Story Mapping with Walkthrough
Works best for:
Customer Journey Map
The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.
Customer Journey Mapping by Atlassian
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Customer Journey Map
Guidelines for Customer Journey Mapping.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
The Customer Journey
Works best for:
Customer Journey Map
A customer journey map is a visual overview of how users experience your products or business across multiple touchpoints.