Practical Customer Journey Mapping by Alex Gilev
Today, customers hold companies to high standards for product quality and user experience.
To stay afloat, best-in-class companies optimize customer journeys, not just individual touchpoints or design.This template exists for several reasons:
It helps you identify the key value metrics for your product
Map out the critical path to better understand the entire user journey
View your product through the gamification lenses by breaking it down on different levels
See a bigger picture and make strategic decisions early on
Learn how to leverage Customer Journey Mapping to create successful products with a sticky user experience to maximize your company’s competitive advantage.
This template was created by Alex Gilev.
Get started with this template right now.
Behavior Design Mapping (Journey)
Works best for:
Customer Journey Map
This map is a behavior micro-journey and should be feeding from a higher level map.
Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Two-track Journey Map
Works best for:
Customer Journey Map
This is a journey map with a bit of a twist -- it presents the customer's journey alongside the institution's journey.
Experience Map
Works best for:
Customer Journey Map
Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation.
Story Mapping by Sergio Schüler
Works best for:
Customer Journey Map
This template is perfect for product teams to flash out a feature idea.
Fly UX Customer Journey Map
Works best for:
Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.