PowerMap Stakeholder Engagement Matrix

Maria Linkova-Nijs

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Report

This template helps map stakeholders according to two variables: their influence on an issue/policy file and the level of alignment with your organization's position. It is indispensable for anyone dealing with stakeholder management, primarily government and public affairs functions, and is an integral part of any lobbying/campaign plan.

Maria Linkova-Nijs

Executive Head of Policy and Strategy @ European Automobile Manufacturers Association ACEA

I help translate and break down complex and technical narratives into simple messages that pack a punch. I study and use insights from other disciplines, such as digital marketing and behaviour science to inform the way we communicate and influence policy in Brussels. I am constantly scanning horizon for the "next big thing" that can make lobbying and reputation management more efficient and impactful, today it is the use of Artificial Intelligence, tomorrow it could be something else.