Persona Empathy Map & Canvas
Check out my Persona template as well as the Persona Empathy Map inspired by the classic Canvas theme, with a little flowerly touch from "Bridgerton".
Crafting a persona is like drawing a detailed map of your ideal customer’s world. It’s about understanding who they are, what they need, and why they might love your product or getting to the core of its problem. A persona brings data to life, transforming numbers and trends into a relatable character that represents your audience.
Now, imagine pairing this persona with an empathy map. It’s like giving your team a pair of glasses to see the world through your customer’s eyes 👓. The empathy map delves into what the persona hears, sees, thinks, and feels This powerful combo ensures every decision you make is not just data-driven, but also heart-driven, aligning perfectly with the human experience at the core of your brand.
Together, they’re a dynamic duo that guides your team to create products, services, and messages that resonate deeply, fostering a genuine connection that goes beyond the surface. It’s not just useful; it’s a game-changer for customer-centric innovation!
Get started with this template right now.
Infographic Template
Works best for:
Marketing, Desk Research, Documentation
As we bet you’ve experienced, data can get pretty dense and dry. But you need it to be compelling, memorable, and understandable. The solution? Infographics. These are tools that let you present information in a visually striking way and turn quantitative or qualitative data into stories that engage and resonate. Whoever you’ll be presenting to — customers, donors, or your own internal teams — our template will let you design an infographic that combines text and visuals to break down even the most complicated data.
Technology Roadmap Template
Works best for:
Agile Methodology, Roadmaps, Agile Workflows
A technology roadmap helps teams document the rationale of when, why, how, and what tech-related solutions can help the company move forward. Also known as IT roadmaps, technology roadmaps show teams what technology is available to them, focusing on to-be-scheduled improvements. They allow you to identify gaps or overlap between phased-out tech tools, as well as software or programs soon to be installed. From a practical point of view, the roadmap should also outline what kinds of tools are best to spend money on, and the most effective way to introduce new systems and processes.
Kano Model Template
Works best for:
Desk Research, Product Management, Prioritization
When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.
Product Positioning Canvas
Works best for:
Product Management, Planning
The Product Positioning Canvas template aids product managers in defining and communicating product positioning strategies. By analyzing target markets, competitive landscapes, and unique value propositions, this template helps differentiate products in the market. With sections for defining brand attributes, messaging, and market segments, it enables teams to craft compelling positioning statements that resonate with target audiences. This template serves as a guide for aligning product positioning with business objectives and driving market success.
The Hot Air Balloon Retrospective
The Hot Air Balloon is a simple activity for helping the team identify things that makes them move faster, and things that slow them down.
The Product HQ— your product's source of truth
Works best for:
Product Management, Planning
An HQ for all your product thinking. A central place for you and your team to articulate and cultivate your point of view with regard to the concept at hand (be it a product, a service or something in between).