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OBI Incubate - Week 5-9

Jana Krön

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In week 5 to 9, we go into the details of our idea. We split the team into two sub-teams and go down the user path to dig deeper into the solution - again interviewing and talking to real customers - and the business path, looking at the potential business model, competition and business opportunities in more detail.

So during these weeks we are developing a deep understanding of the solution, which we will then present to the board (or whoever is presented at the end).

Jana Krön

Senior Strategic Designer @ OBI SQUARED

I'm a strategic designer working in the innovation field. Always searching for new trends, opportunities and challenges!


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