Maja Voje's GTM templates
Launch products that actually land. Transform abstract go-to-market theory into concrete action plans with proven frameworks from GTM experts who've been in the trenches.
You've read the GTM playbooks. You've sat through the strategy sessions. But when it's time to actually build your launch plan, you're staring at a blank document, wondering where to start.
The real challenge? GTM strategy isn't just about having the right framework—it's about translating that framework into coordinated action across product, marketing, sales, and customer success. When these teams work from different documents and misaligned assumptions, even the smartest strategy falls apart at execution.
Picture this instead: Your entire GTM motion mapped out visually where every stakeholder can see how their work connects to launch milestones. Product knows exactly when marketing needs final messaging. Sales understands which customer segments to prioritize. Everyone operates from the same strategic foundation.
Maja Voje's GTM Strategist templates bring this level of clarity to your launches. Based on insights from leading GTM experts and battle-tested across real product launches, these frameworks help you move from strategy documents to coordinated execution that drives results.
About the GTM Strategist collection
This collection serves product marketers, GTM leaders, and cross-functional teams who need to transform launch strategy into executable plans.
What you'll find: Frameworks covering the complete GTM lifecycle—from market analysis and positioning to launch execution and performance tracking. Competitive analysis, messaging development, channel strategy, sales enablement, and launch coordination templates that translate expert methodology into visual workflows your entire team can follow.
Why they work: These aren't generic project management boards. They're specialized frameworks that capture the strategic thinking and tactical coordination that separate successful launches from disappointing ones.
Why you'll love the GTM templates
Expert frameworks, instantly actionable. Skip the "figure it out yourself" phase and start with proven structures from GTM leaders who've launched successfully at scale. Spend less time building planning infrastructure and more time executing strategy.
Cross-functional clarity by default. When product, marketing, sales, and customer success see the entire GTM motion on one canvas, collaboration shifts from coordination headaches to natural synchronization. Teams spot dependencies early and understand how their work ladders up to launch success.
Strategy that stays alive. GTM plans shouldn't fossilize in slide decks. These templates create living strategy spaces where you update positioning as customer insights emerge, adjust channel priorities based on traction, and refine messaging as competitive dynamics shift.
From framework to execution, seamlessly. Start with strategic frameworks for positioning and market analysis, then transition those insights directly into execution plans. Everything connects visually, so strategic decisions flow naturally into tactical work.
How to use the GTM templates
Step 1: Select your framework. Choose the template that matches your current GTM challenge—positioning, launch timeline, or sales enablement.
Step 2: Gather your team. Invite product, marketing, sales, and key stakeholders to collaborate from the start.
Step 3: Fill in your strategy. Document your target segments, value proposition, competitive differentiation, and key messages using the template prompts.
Step 4: Build tactical execution. Map content needs, sales plays, channel strategies, and launch milestones. Connect strategic why to tactical what.
Step 5: Keep it visible. Share your board as the single source of truth. Use it in status meetings, reference it for decisions, and update it as you learn from market feedback.
FAQ about GTM templates
Who is Maja Voje and why trust these frameworks?
Maja Voje is a GTM strategist and author who's worked with leading tech companies to design and execute product launches. Her book "GTM Strategist" compiles insights from top GTM experts and translates them into practical frameworks. These templates represent that same philosophy—proven methodology made immediately actionable.
Do I need to read the book to use these templates?
Not at all. Each template includes enough context to guide you through the framework independently. The book provides deeper strategic thinking, but the templates work as standalone quick-start execution tools.
Can these templates work for different launch types?
Absolutely. Whether you're launching a new product, expanding into a new market, or introducing a major feature, these frameworks adapt to your situation. The underlying GTM principles remain consistent—you'll adjust the specifics.
How do these templates integrate with our existing GTM process?
These templates complement rather than replace your current process. Use them to visualize GTM activities you're already planning, or adopt specific frameworks to strengthen weak points. Many teams start with one template for a particular challenge, then expand as they see the value.
Ready to bring expert GTM strategy to your next launch? Explore the Maja Voje GTM Strategist templates and transform how your team plans and executes.
