Journey Map

Mallory Anderson

989

118

Report

Journey Maps summarize and reflect on an end-to-end experience from the user’s perspective.

Different than a Service Blueprint (includes the organization’s perspective–both frontstage and backstage processes not visible to the user)
As-Is (current state) & To-Be (future state) Journey Maps
Aligns stakeholders on:
- The steps in a user’s process
- Actions taken to achieve their goal
- How they feel throughout the end-to-end experience
- Opportunities based on as-is pain points and moments of delight or ease
Like Personas, there are many visual presentations of Journey Maps

Mallory Anderson

Instructor @ MSU

This template is for my MSU students

Similar templates

A design sprint is an intensive process of designing, iterating, and testing a prototype over a 4 or 5 day period. Design sprints are conducted to break out of stal, work processes, find a fresh perspective, identify problems in a unique way, and rapidly develop solutions. Developed by Google, design sprints were created to enable teams to align on a specific problem, generate multiple solutions, create and test prototypes, and get feedback from users in a short period of time. This template was originally created by JustMad, a business-driven design consultancy, and has been leveraged by distributed teams worldwide.