Job Map Template
Use our Job Mapping Template or Career Map to visualize step-by-step what your customer does to achieve their goals. The mapping also highlights opportunities to offer something new versus competitors.
About the Job Map Template
Job mapping deconstructs the steps a customer takes to “hire” a product or service for a job they need to do. Your team’s user experience researchers or product managers can first use the Jobs to Be Done framework to understand why customers “hire” or “fire” your product or service.
Job mapping is the next logical step to dig deeper into what customers are trying to do at every step of the process — and Miro's job map template can guide you through this breakdown.
How to use the job map template
Miro's job map template can guide you through the job mapping process. Follow these steps to begin filling it in:
1. Define the characteristics of the job to be done
Conduct user research and interviews to understand the core need your customer has. Think of it in terms of the functional need or emotional task that a customer is trying to achieve.
To use a simplified example, imagine a business that makes lasagnas. The core need of the customer buying a lasagna is to "quench hunger and provide a satisfying meal."
2. Determine what is needed to get the job done
Think about the context behind this need. For example, if the customer is rushing home from work, they'll want a lasagna they can pick up on the way and heat up at home.
3. Brainstorm what you can do to make the process easier
Use template to jot down ideas for how your product can fulfill the fundamental need. Review data and insights to better understand your customer's motivations, such as what they prioritize, and how they think about aspects such as their time, money, and safety.
4. Focus on your product or service as a solution
Based on your learnings, frame your product or service as a way to meet customer needs and motivations. Use this to influence product development, marketing strategies, and customer satisfaction.
Tips for making a job map
Job mapping is a staged process that helps organizations better understand what their customers want to do. The mapping also highlights opportunities to offer something new or different from competitors.
UX researchers and product managers should remind their teams:
Every job is a process, from start to finish, viewed from the customer’s perspective.
The value of mapping out the steps is to critically examine, and improve, each step. Steps may need to be removed, introduced, reshuffled, enabled, or responsibility transferred from customer to organization. Job mapping helps teams articulate the what, why, and how of these changes.
Job types can change, but what needs to happen from start to finish stays the same.
Every customer is different, but jobs are structured similarly. Customers must figure out what they need to do the job. First, they'll find any necessary inputs, then prepare each part of the job and where it will happen, follow through on tasks, make changes as needed, then finish the job.
Jobs are different from solutions.
Customers can hire both you and your competitor for different steps in the “jobs to be done” process. Less about solving a problem, jobs are more about improving a product or service offering to pursue new market opportunities.
Get started with this template right now.
Root Cause Evaluation Template
When you first encounter a complex situation, it's not common to immediately delve into its underlying causes and effects. Often, we grasp the overall picture but fail to separate the problem from its surrounding circumstances. Root Cause Evaluation provides a method to better understand the interconnected factors that have contributed to the current situation.
Research Template
Works best for:
Education, Desk Research, Product Management
Teams often need to document findings from usability testing sessions and customer interviews into a systematic, flexible user research template. Collecting everyone’s observations into a centralized location makes it easier to share insights company-wide and suggest new features based on user needs. Research templates can be used to record quantitative or qualitative data.. When it’s your job to ask questions, take notes, learn more about your user, and test iteratively, a Research Template can help you validate your assumptions, find similarities across different users, and articulate their mental models, needs, and goals.
Outcome Mapping Template
Works best for:
Diagrams, Mapping, Project Management
Use Miro’s outcome mapping template to improve your operational efficiency. Outcome mapping will help you visualize all the possible strategic outcomes for your upcoming project, allowing you to see into the black box to identify any potential challenges along the way.
Lotus Diagram Template
Works best for:
UX Design, Ideation, Diagrams
Even creative thinkers occasionally need help getting their creative juices flowing. That's where a lotus diagram comes in. It'll empower you to run smoother, more effective brainstorming sessions. This creative-thinking technique explores ideas by putting the main idea at the diagram center and ancillary concepts in the surrounding boxes. This template gives you an easy way to create Lotus Diagrams for brainstorms, as well as an infinite canvas for the endless ideas generated.
Executive Summary Template
Works best for:
Leadership, Project Management, Documentation
Pique their curiosity. Get them excited. Inspire them to keep reading, diving further into your proposal details. That’s what a good executive summary has the power to do—and why it’s a crucial opening statement for business plans, project plans, investment proposals, and more. Use this template to create an executive summary that starts building belief, by answering high-level questions that include: What is your project? What are the goals? How will you bring your skills and resources to the project? And who can expect to benefit?
Zoom Levels Template
The Zoom Level Template is a tool to examine a problem from various perspectives. For more innovative solutions, consider the issue broadly. Ascending the ladder enables you to broaden your perspective (ask, 'How might we?'). When confronted with an overly broad scope that hinders progress, descending the ladder helps narrow your focus (ask 'What if we narrowed?').