Go-to-Market Strategy Template
Strategically outline how your company will bring a product to market with a Go-to-Market Strategy Template. Align teams and company goals in one shared space.
Trusted by 65M+ users and leading companies
About the Go-to-Market (GTM) Strategy Template
When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your go-to-market strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy.
What is a go-to-market strategy template?
A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company but generally includes a business plan detailing the target audience, marketing plan, and sales strategy.
Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.
How to use the go-to-market strategy template
Start with our pre-made GTM strategy template, making any changes you’d like to suit your needs. Then, follow the steps below to work on your go-to-market strategy framework in Miro:
A good starting point is to answer the questions in the respective sections:
Preparation: What’s the goal of your strategy? Discovery: What are the potential markets? Determination: Where should you compete? Design: What is the best Go-to-Market? Recommendation: How will you determine success?
Then, follow the steps below to work on your go-to-market strategy framework together with your team:
Invite team members to join your board and collaborate.
Use the @mention or video chat if you need input from others.
You can upload other file types, such as documents, photos, videos, and PDFs, to store all the relevant information in one place.
You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.
When to use a go-to-market strategy template
A GTM template is needed when you launch a new product or service in an existing market or launch a new product or service in an entirely new market.
A go-to-market strategy ensures you target the correct audience with the right positioning. The goal of the GTM strategy is to have an action plan to ensure that potential customers understand the value-added value of your product or service.
To ensure the success of your launch, you need to do the upfront research and strategic planning. This is crucial for startups with limited resources and established companies that operate in a competitive environment. A go-to-market template is meant to help you achieve a competitive advantage.
How do you write a go-to-market plan?
A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If you use a Go to Market Strategy template, you can visualize your strategy’s key components easily. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.
What are the elements of a Go-to-Market strategy?
The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM template or adapt and adjust it according to your organization’s needs or client’s requirements.
Is it possible to personalize a go-to-market strategy template to suit the needs of my product or service?
Yes, many go-to-market strategy templates are customizable, allowing you to tailor them to your product or service's specific characteristics and requirements. In Miro, you can add or remove sections of the template, tailoring to your specific needs.
How can I ensure that a GTM strategy remains relevant and effective?
Regularly reviewing and updating the GTM strategy is key to adapting to changing market conditions, competition, and customer preferences. Flexibility is crucial in remaining relevant and effective.
Can I work with others while using a GTM strategy template?
Yes, collaboration is often encouraged, particularly when developing a go-to-market strategy. Input from various team members, including marketing, sales, and product development, can contribute to a more comprehensive and effective strategy.
Get started with this template right now.
Workflow Template
Works best for:
Project Management, Workflows
The digital world requires collaboration, and better collaboration leads to better results. A workflow is a project management tool that allows you to sketch out the various steps, resources, timeline and roles necessary to complete a project. It can be used on any multi-step project, whether it’s a business process or otherwise, and is ideal for plotting out the tangible actions you’ll need to take to achieve a goal and the order in which you need to complete those actions.
Budget Planning Template
Works best for:
Planning
A budget template is a comprehensive yet flexible framework that allows you to monitor and control your finances. With user-friendly functions and numerous customization options, this tool helps you create a budget tailored to your specific needs and goals. Whether new to budgeting or an experienced financial planner, a budget template is an excellent tool to help you manage finances effectively.
Event Brief Template
Works best for:
Meetings, Workshops, Project Planning
For most any organization, throwing a big deal event is…a big deal. An event can bring in publicity, new clients, and revenue. And planning it can require a substantial chunk of your overall resources. That’s why you’ll want to approach it like a high-stakes project, with clearly outlined goals, stakeholders, timelines, and budget. An event brief combines all of that information in a single source of truth that guides the events team, coordinator, or agency—and ensures the event is well-planned and well-executed.
Competitive Analysis Template
Works best for:
Marketing, Decision Making
Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.
Swimlane Diagram Template
Works best for:
Flowcharts, Diagrams, Workflows
A swimlane diagram shows you which stakeholders are responsible for each area of your critical processes. You can use it to understand current processes or plan new ones.
Change Canvas
Works best for:
Kanban Boards, Agile MEthodology, Agile Workflows
Change Canvas template empowers teams to manage and visualize change initiatives effectively. By mapping out stakeholders, goals, and actions, teams can ensure alignment and transparency throughout the change process. This template fosters collaboration and communication, enabling teams to navigate change successfully and achieve desired outcomes while minimizing disruption and resistance.