Go-to-Market Strategy Template
Strategically outline how your company will bring a product to market with a Go-to-Market Strategy Template. Align teams and company goals in one shared space.
About the Go-to-Market (GTM) Strategy Template
When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your go-to-market strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy.
What is a go-to-market strategy template?
A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company but generally includes a business plan detailing the target audience, marketing plan, and sales strategy.
Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.
How to use the go-to-market strategy template
Start with our pre-made GTM strategy template, making any changes you’d like to suit your needs. Then, follow the steps below to work on your go-to-market strategy framework in Miro:
A good starting point is to answer the questions in the respective sections:
Preparation: What’s the goal of your strategy? Discovery: What are the potential markets? Determination: Where should you compete? Design: What is the best Go-to-Market? Recommendation: How will you determine success?
Then, follow the steps below to work on your go-to-market strategy framework together with your team:
Invite team members to join your board and collaborate.
Use the @mention or video chat if you need input from others.
You can upload other file types, such as documents, photos, videos, and PDFs, to store all the relevant information in one place.
You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.
When to use a go-to-market strategy template
A GTM template is needed when you launch a new product or service in an existing market or launch a new product or service in an entirely new market.
A go-to-market strategy ensures you target the correct audience with the right positioning. The goal of the GTM strategy is to have an action plan to ensure that potential customers understand the value-added value of your product or service.
To ensure the success of your launch, you need to do the upfront research and strategic planning. This is crucial for startups with limited resources and established companies that operate in a competitive environment. A go-to-market template is meant to help you achieve a competitive advantage.
Discover more marketing strategy templates to jumstart your success!
How do you write a go-to-market plan?
A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If you use a Go to Market Strategy template, you can visualize your strategy’s key components easily. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.
What are the elements of a Go-to-Market strategy?
The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM template or adapt and adjust it according to your organization’s needs or client’s requirements.
Is it possible to personalize a go-to-market strategy template to suit the needs of my product or service?
Yes, many go-to-market strategy templates are customizable, allowing you to tailor them to your product or service's specific characteristics and requirements. In Miro, you can add or remove sections of the template, tailoring to your specific needs.
How can I ensure that a GTM strategy remains relevant and effective?
Regularly reviewing and updating the GTM strategy is key to adapting to changing market conditions, competition, and customer preferences. Flexibility is crucial in remaining relevant and effective.
Can I work with others while using a GTM strategy template?
Yes, collaboration is often encouraged, particularly when developing a go-to-market strategy. Input from various team members, including marketing, sales, and product development, can contribute to a more comprehensive and effective strategy.
Get started with this template right now.
Spider Diagram Template
Works best for:
Diagramming, Mapping
Perfect for brainstorming sessions, project planning, or simply organizing thoughts, the Spider Diagram Template allows you to create 'legs' branching out from a central idea, representing related topics or subtopics.
PERT Chart Template
Works best for:
Mapping, Project Planning
A Program Evaluation and Review Technique (PERT) diagram is used to plan projects efficiently. They help you set a clear timeline, plan out tasks and dependencies, and determine a critical path.
Eisenhower Matrix Template
Works best for:
Leadership, Strategic Planning, Prioritization
Have an overwhelming list of to-dos? Prioritize them based on two key factors: urgency and importance. It worked for American president Dwight D. Eisenhower, and it can work for you—this decision-making framework will help you know where to start and how to plan your day. With our template, you can easily build an Eisenhower Matrix with a quadrant of key areas (Do, Schedule, Delegate, and Don’t Do) and revisit it throughout the day as your priorities change.
The Product Storyboard
Works best for:
Product Management, Planning
The Product Storyboard template enables product managers to visualize product experiences and user journeys. By mapping out key touchpoints, interactions, and scenarios, this template helps teams understand user needs and pain points. With sections for defining user personas, storyboarding user flows, and capturing feedback, it supports iterative product design and validation. This template serves as a storytelling tool for communicating product visions and guiding product development efforts towards delivering exceptional user experiences.
Pros and Cons List Template
Works best for:
Decision Making, Documentation, Strategic Planning
A pros and cons list is a simple but powerful decision-making tool used to help understand both sides of an argument. Pros are listed as arguments in favor of making a particular decision or action. Cons are listed arguments against it. By creating a list that details both sides of the argument, it becomes easier to visualize the potential impact of your decision. To make your pros and cons list even more objective, it can help to weight each pro and con against the others. You can then present your decision with confidence, making a strong argument for why it’s the right one.
PDCA Template
Works best for:
Planning
The PDCA template provides a visually compelling representation of the Plan-Do-Check-Act cycle, a foundational management methodology. Structured around four primary segments, this template helps teams systematically address challenges, test solutions, assess outcomes, and make necessary refinements. Using the PDCA template fosters continuous improvement. By cycling through each phase repeatedly, organizations can perpetually refine their strategies, ensuring they always move towards optimal solutions and processes.