Go To Market Plan
This template is an all-in-one tool for a successful product launch. It guides you through every step, from defining the key features of the product you're launching to identifying your target audience and addressing their pain points.
Go-To-Market Template
The all-in-one tool for a successful product launch
About the Go-To-Market Template
This template is an all-in-one tool for a successful product launch. It guides you through every step, from defining the key features of the product you're launching to identifying your target audience and addressing their pain points. The template helps you pinpoint the value you provide, along with compelling reasons to buy and what differentiates your product. This framework allows you to create a detailed marketing and sales strategy and visualize how your value proposition stacks up against competitors, ensuring you stay ahead. Additionally, a powerful resource in the AI Sidekick from Product Marketing Alliance gives you feedback powered by a community of 50,000+ product marketing experts.
What is a Go-To-Market presentation?
A Go-to-Market (GTM) presentation is a strategic plan that outlines how a company will successfully launch a new product or service. It covers essential elements like the target market, value proposition, competitive positioning, marketing and sales tactics, and financial projections.
When to use a Go-To-Market presentation?
A GTM presentation is crucial for any new product or service launch. It helps align the entire organization around a cohesive strategy, ensuring a smooth and effective rollout. Whether you're launching a brand-new offering or updating an existing one, a GTM presentation is a must-have.
How to create your own Go-To-Market presentation?
Our comprehensive template walks you through the entire GTM process step-by-step. From understanding your audience and competitor analysis to messaging and distribution channels, the template provides a framework to build a winning launch strategy. Customize the template to fit your unique product and market, and you're ready to go.
What's included in the template?
Product definition and positioning
Target audience pain points and value drivers
Competitive landscape and differentiation
Messaging for a target audience
Marketing and sales plan
Key resources for the launch
Discover target audience examples to understand your customers better.
How long does it take to complete the template?
The time required will vary depending on the complexity of your product and market. However, most users can complete the template in a couple of hours if they have all the information they need.
Does the template come with any additional resources?
Yes! This template comes equipped with the Product Marketing Alliance AI Sidekick, powered by a community of 50,000+ product marketing experts. Fine-tune your launch strategies and messaging with instant feedback, and easily move past roadblocks.
Can I customize the template to fit my needs?
Absolutely. The template is designed to be highly customizable. Feel free to add, remove, or modify any sections to align with your specific product, market, and business goals.
Get started with this template right now.
Go-to-Market Strategy Template
Works best for:
Marketing, Desk Research, Strategic Planning
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.