Fly UX Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
The design is minimalistic and can be adopted to almost any brand, by changing the colors and the font. As you can see on the board, I added information as Goals, Behaviours, Context, Painpoints and highlighted a few ""statements"" from the users.
I used this map to define the high-level steps of booking a flight ticket until the payment process. The steps corresponds to the high level groupings in the Affinity Diagram I created on a workshop. The information is based on Usability tests, which were done on different Airline websites (AerLingus, Norwegian, Ryanair, Eurowings).
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Customer Journey Map
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Customer Journey Map
Customer journey mapping is a method that visualizes and narrates how users navigate a site or app to achieve their objectives.
User Story Mapping with Walkthrough
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Customer Journey Map
The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.
Experience Map
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
User Journey Map
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Customer Journey Map
A template to help you get started with building simple user journey maps.
Customer Journey Mapping
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Customer Journey Map
Guidelines for Customer Journey Mapping.
Scenario Mapping Template
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Desk Research, Mapping, Product Management
Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.