Fly UX Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
The design is minimalistic and can be adopted to almost any brand, by changing the colors and the font. As you can see on the board, I added information as Goals, Behaviours, Context, Painpoints and highlighted a few ""statements"" from the users.
I used this map to define the high-level steps of booking a flight ticket until the payment process. The steps corresponds to the high level groupings in the Affinity Diagram I created on a workshop. The information is based on Usability tests, which were done on different Airline websites (AerLingus, Norwegian, Ryanair, Eurowings).
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Storyboarding, Journey Mapping, and Alignment
Works best for:
Customer Journey Map
This template has three activities that are great for workshopping in virtual team environments.
Experience Map
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Behavior Design Mapping (Journey)
Works best for:
Customer Journey Map
This map is a behavior micro-journey and should be feeding from a higher level map.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.
Practical Customer Journey Mapping
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Customer Journey Map
Today, customers hold companies to high standards for product quality and user experience.
Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.