Fly UX Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
The design is minimalistic and can be adopted to almost any brand, by changing the colors and the font. As you can see on the board, I added information as Goals, Behaviours, Context, Painpoints and highlighted a few ""statements"" from the users.
I used this map to define the high-level steps of booking a flight ticket until the payment process. The steps corresponds to the high level groupings in the Affinity Diagram I created on a workshop. The information is based on Usability tests, which were done on different Airline websites (AerLingus, Norwegian, Ryanair, Eurowings).
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User Journey Mapping Workshop
Works best for:
Customer Journey Map
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
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Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
User Story Mapping with Walkthrough
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Customer Journey Map
The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.
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Customer Journey Map
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Customer Journey Map
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Customer Journey Mapping
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Customer Journey Map
Guidelines for Customer Journey Mapping.