Evidence Map for Product/Growth

An evidence map is a visual snapshot that organizes all the evidence you’ve collected on a specific assumption, idea, or customer group. It brings together diverse data—like interviews, surveys, and A/B test results—into one place to answer the question, "What do we know right now?"

When to Use an Evidence Map

Use an evidence map when you have a lot of different data points and need to make sense of it all. You've run multiple tests and collected a variety of data from sources such as:

• Qualitative research: User interviews, prototype tests, and surveys.

• Quantitative data: A/B test results, MVP test results, and launch data.

Instead of being overwhelmed by all the information, you can use the map to see everything clearly and decide what to do next.