Event Brief Template
Plan events like a pro and don't miss any detail with the Event Brief Template. Host successful events any time, anywhere.
About the Event Brief Template
The Event Brief Template helps you create a comprehensive overview of an event you are planning to run. What needs to be accomplished before the event? What stakeholders are involved? What is the budget? How do we know if you are making progress toward your goals? Writing an event brief allows you to answer these questions.
What is an Event Brief?
An event brief is where you gather a detailed description of an event. Prior to setting up an event, businesses and organizations create an event brief to serve as the scaffolding.
The typical event brief includes the purpose of the event, a timeline and important dates, a budget, attendee information, look and feel guidance, and venue preferences.
When to use the Event Brief Template
Use the Event Brief Template any time you are planning and executing an event. You might find it especially useful when working with a cross-functional team to plan an event.
Why is an event brief important?
Executing an event is a high-stakes project. For small companies, startups, individual business owners, and non-profits, an event might represent a considerable percentage of your overall resources. A well-organized event can bring in revenue, customers, clients, and good publicity. A poorly-organized event can mean wasted time and resources. For larger businesses and enterprise companies, events are your chance to showcase what the company can do. But news of an unsuccessful event is likely to travel fast.
How to use the Event Brief Template
For businesses and organizations, putting together an event is a high-stakes game. Events are expensive. If an event is well-planned and -executed, you can bring in more customers, clients, and revenue and generate positive publicity. If an event does not go as planned, then you risk burning resources, alienating customers, and igniting an embarrassing media firestorm. The event brief serves as a foundation for your event. Here is how you can use the template to plan and execute a successful event.
Step 1: Describe the event
To give your events team or agency a clear picture, it’s important to start with a detailed overview of the event. What does the event look and feel like? Who attends? What is the theme?
Step 2: Clarify your goals
Organizing an event costs time and resources, so it’s important to tie your event to an achievable goal. Are you hosting an event to raise awareness about your company’s product? Are you holding a fundraiser with a specific monetary goal in mind? Depending on your goal, the design agency or team will make different decisions about the layout, theme, look and feel, and other key elements.
Step 3: Lay out a budget and timeline
When thinking about the budget, it is helpful to ask how much you expect to spend per attendee. Are you going to serve food and drinks? What kind of venue are you renting? Where is the venue located? Will you need to have staff on-site? Plan your budget around your expected income from the event. If you are selling tickets, for instance, ask how many tickets you will need to sell to turn a profit, and at what price point.
Once you have an idea of your budget, sketch out a timeline. You will need to have a date for the event, of course, but establish some other important milestones along the way. For example, you might need to have a venue secured at least three months before the event, or you might need to select a caterer a month before the event.
Step 4: Profile your attendees
A networking dinner for sales executives will look and feel a lot different from your company’s end-of-year bash. That is why it’s crucial to include a detailed profile of your attendees.
Step 5: Include a look and feel guide
Your events team or agency will handle much of the event’s look and feel -- but to ensure the project is completed on-time and within budget, it can be helpful to include guidance on the event’s look and feel. Does your company or organization have colors or logos that you would like to use? Are you going for something elegant and classy, or fun and playful? Write a brief description that your events coordinator can reference throughout the planning process.
Why write an Event Brief?
Whether you are planning a fundraiser, holiday party, client appreciation dinner, or a charity ball, you will need to write an event brief. The event brief serves as a map for your events team, coordinator, or agency. It provides guidance on the event’s look and feel, your budget and timeline, the attendees, and other crucial information. Use an event brief to stay on track, define your goals, and assign stakeholders.
What are the contents of the event brief?
An event brief simplifies the complex process of planning an event and it contains clear goals, a timeline, a budget, attendee profiles, and ensures your venue looks and feels the way you imagined. Regardless of whether you are working with an events agency or an in-house events coordinator, it is important for everyone to be on the same page, for that reason creating an event brief with these components is important.
How do you write a brief description of an event?
There are many ways in which you can write a brief description of your event. In general, the golden rule is to be objective and give the tastiest information first so that people will want to attend your event. After the basic information such as address and event theme or topic, you can add headliners or featured speakers (if there are any), examples of activities, and close it on a positive note, or why this event is important. For writing your event description, you can use Miro’s customizable Event Summary Template.
Get started with this template right now.
UML Class E-Commerce System Template
Works best for:
UML
The UML Class E-Commerce System Template streamlines the process of creating and visualizing the class structure of an e-commerce system. It provides a comprehensive framework that includes typical online shop features such as product listings, inventory management, shopping carts, orders, payments, and shipping details. This template facilitates a clear understanding of how these elements interact during an online sales transaction, making it an invaluable tool for teams working on e-commerce projects. By using this template, teams can save time, enhance collaboration, and ensure that their system architecture is robust and efficient, ready to adapt to their business's evolving needs.
PI Planning Template
Works best for:
PI Planning, Product Management
The Miro PI Planning Template streamlines the Program Increment planning process for Agile teams. It facilitates a collaborative environment, enabling teams to efficiently align on strategies, identify dependencies, and convert decisions into actionable tasks. With features like real-time collaboration, Jira integration, and a centralized workspace, the template supports teams in enhancing efficiency, engagement, and decision-making.
The Product Hunt
Works best for:
Product Management, Planning
The Product Hunt template provides a platform for collecting and prioritizing product ideas. By allowing teams to submit, review, and vote on ideas, this template fosters a culture of innovation and collaboration. With features for categorizing ideas, tracking progress, and celebrating successes, it promotes transparency and engagement across teams. This template serves as a central hub for capturing and nurturing innovative ideas, driving continuous improvement and product innovation.
Market Segmentation Matrix Template
Works best for:
Marketing, Strategic Planning, Product Management
Successful, compelling marketing begins and ends with knowing your audience — who they are, where they are, and what they want and expect. A market segmentation matrix will help you understand them on a deeper level. This business tool divides your target market into subsets based on demographics, geography, needs, interests, psychographics, or behavioral characteristics. You can then use these insights and data to hit it out of the park, by building better product, sales, and marketing strategies. Our template lets you set up and populate a Market Segmentation Matrix with ease.
Service Blueprint by Hyperact
Works best for:
Research & Design
The Service Blueprint template is perfect for visualizing the orchestration of service components. It maps out frontstage and backstage elements, helping you analyze and enhance customer experiences. Use this template to align teams, identify pain points, and streamline processes, ensuring a seamless service delivery. It's ideal for creating a shared understanding of service dynamics among stakeholders and collaborators.
Media Planning Template
Works best for:
Planning, Strategy, Marketing
The Media Planning Template is a comprehensive tool that helps professionals navigate the complexities of media strategy and event orchestration. This template provides a structured framework that includes event details such as date, location, and description, a systematic countdown to the event, a breakdown of various media types and channels, and key milestones to track week-by-week progress. One of the benefits of using this template is its user-friendly layout, which simplifies the planning process and ensures that every crucial aspect of a media event or campaign is visually represented and easily accessible. This promotes efficiency and helps to ensure that every critical detail is noticed.