The Customer Journey
A customer journey map is a visual overview of how users experience your products or business across multiple touchpoints.
By visualizing actions, thoughts, and emotions your customers experience, this map helps you better understand them and identify opportunities / pains encountered.
WHY ARE WE IN FOR ?
Customer journey maps help to find answers to the “How to deliver on the concept and create wow-worthy experiences ?“ question.
WHO SHOULD USE THIS ?
Facilitators, Marketing Teams, Product Managers, Customer Support/Service Teams, Sales Teams, User Experience (UX) Designers, Customer Success Teams, Business Analysts, Content Creators, Market Researchers, Brand Managers, Customer Insights Teams, Innovation Teams, E-commerce Teams, CRM (Customer Relationship Management) Teams, Business Development Teams, Quality Assurance/Testing Teams, Leadership and Executives, Cross-functional Teams.
HOW DO WE RUN IT ?
This workshop is designed to be driven in 90 to 120 minutes following the instructions :
A - FRAME
Before considering your journey phases, start to name and describe step by step actions your customer has to go through from the starting point to the end of his user experience,
After you feed jobs to be done, try to aggregate several steps in few phase (EPICS) to have a clear visibility about the stages defining your customer experience.
B - ACT
Identify for each frame which touch point could be used by the customer,
For each steps, identify which gains and which pains the customer will face.
C - FEEL
At last, try to figure out the emotional mood of your customer during each step.
This template was created by RSPRINT for MIRO.
Get started with this template right now.
Two-track Journey Map
Works best for:
Customer Journey Map
This is a journey map with a bit of a twist -- it presents the customer's journey alongside the institution's journey.
User Journey Map
Works best for:
Customer Journey Map
A template to help you get started with building simple user journey maps.
Journey Map To Plot the Customer Experience
Works best for:
Customer Journey Map
A journey is a tool to map out the customer experience of (a part of) your product/service in a visual way.
User Story Mapping with Walkthrough
Works best for:
Customer Journey Map
The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.
Fly UX Customer Journey Map
Works best for:
Customer Journey Map
I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.
Customer Journey Map by Hustle Badger
Works best for:
Customer Journey Map
Customer journey mapping is a method that visualizes and narrates how users navigate a site or app to achieve their objectives.