Design Thinking: Empathy Map
Learn the Design Thinking Foundations Activity.
The Design Thinking Foundations Activity is a guided process designed to help participants empathize with users and uncover insights to drive innovation and problem-solving. This activity leverages key aspects of design thinking—such as empathy, observation, and user feedback—to enable individuals or teams to gain a deeper understanding of a user’s experience. By exploring the emotional and sensory aspects of the user's journey, participants are better equipped to identify their needs, frustrations, and desires.
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Expanded Service Blueprint
Works best for:
Research & Design
The Expanded Service Blueprint provides a detailed view of your service processes and interactions. This template is ideal for comprehensive service analysis and improvement. Use it to align teams, visualize the customer journey, and identify opportunities for optimization. It's perfect for enhancing service delivery, fostering collaboration, and ensuring a seamless and efficient service experience for your customers.
Service Blueprint
Works best for:
Research & Design
Utilize the Service Blueprint template to visualize and optimize your service processes. This template captures interactions between customers and service elements, helping you identify areas for improvement. It's ideal for teams aiming to enhance service delivery by aligning processes, identifying inefficiencies, and fostering a comprehensive understanding of the service journey. Perfect for creating a cohesive service strategy.
Empathy Map Canvas
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.
Bird's Eye View Observation Template
Works best for:
UX, Design
The Bird's Eye View Template helps you to observe people without interrupting them. This approach is useful when you cannot communicate with people directly or want to avoid disrupting their activities. By minimizing your impact, you can maximize your discoveries. The objective is to observe and listen without intervening. Direct observation, as well as video and screen recordings with prior consent, can be valuable.
User Interview Template
Works best for:
Desk Research, Product Management
A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.
UXD Empathy Map Template
Works best for:
Research & Design, Market Research
UXD Empathy Map helps you gain a deep understanding of your users. By mapping their experiences, thoughts, and emotions, you can design products that truly resonate. This template is perfect for UX designers aiming to create user-centered designs.