Empathy Map Pro
Empathy maps are best used from the very beginning of the design process.
Empathy maps are best used from the very beginning of the design process. The mapping process can help synthesize research observations and reveal deeper insights about a user’s needs
Why Use Empathy Map?
1. Capture who a user or persona is. The empathy-mapping process helps distill and categorize your knowledge of the user into one place.
2. Communicate a user or persona to others: An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
3. Collect data directly from the user. When empathy maps are filled in directly by users, they can act as a secondary data source and represent a starting point for a summary of the user session. Moreover, the interviewer may glean feelings and thoughts from the interviewee that otherwise would have remained hidden.
How does Empathy Map work?
Define the persona of target users and put into center of map, then fill all the 6 boxes accordingly.
1. Say & Do: Anything the customer might say out loud to other people and action they will do about a problem they are trying to solve.
2. Think & Feel: How you empathize with your customer, note down what the customer is most likely feeling.
3. Hear: Everything that your customer hears others saying. It’s a great way to identify the community that they live in.
4. See: What a customer sees in their immediate environment. This also includes what customers are reading or watching, and what they see others doing.
5. Pain: All of the pains that your customer might have that your product or service would solve.
6. Gain: What a customer would gain by using your product or service. How would it make their life better?
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Crazy Eights Template
Works best for:
Design Thinking, Brainstorming, Ideation
Sometimes you just need to get the team’s creative juices flowing for a brainstorm—and get them thinking of as many ideas as they can, as fast as they can. Crazy Eights will do it in a hurry. Favoring quantity over quality, this sketch brainstorming exercise challenges them to come up with eight ideas in eight minutes, which leaves no time to second guess ideas. It’s perfect for early stages of development, and it’s a team favorite for being fast paced and fun.
Storyboard Template
Works best for:
Design Thinking
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Customer Journey Map
Works best for:
Customer Journey Map
Customer journey mapping is a method that visualizes and narrates how users navigate a site or app to achieve their objectives.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.
How Might We Template
It's crucial to ask the right questions to find the best solutions. Skilled critical thinkers can uncover the underlying complexities of a problem instead of just accepting it at face value. One way to encourage this type of thinking is by using statement starters, such as the How Might We Template. These tools can help you explore more open-ended problems and have more productive discussions, ultimately leading to the most effective solutions.
Diary Template
Works best for:
Design
The Diary Template is an effective research tool to gain insights into individuals' internal processes as they document their encounters with a specific product, service, or matter. Unlike real-time interactions, journaling is usually conducted asynchronously over an extended period of time, enabling deliberate reflection that other methods may not facilitate. This asynchronous nature encourages individuals to express more elaborate accounts of their emotions and viewpoints, resulting in profound and stimulating responses.