Empathy Map Pro
Empathy maps are best used from the very beginning of the design process.
Empathy maps are best used from the very beginning of the design process. The mapping process can help synthesize research observations and reveal deeper insights about a user’s needs
Why Use Empathy Map?
1. Capture who a user or persona is. The empathy-mapping process helps distill and categorize your knowledge of the user into one place.
2. Communicate a user or persona to others: An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
3. Collect data directly from the user. When empathy maps are filled in directly by users, they can act as a secondary data source and represent a starting point for a summary of the user session. Moreover, the interviewer may glean feelings and thoughts from the interviewee that otherwise would have remained hidden.
How does Empathy Map work?
Define the persona of target users and put into center of map, then fill all the 6 boxes accordingly.
1. Say & Do: Anything the customer might say out loud to other people and action they will do about a problem they are trying to solve.
2. Think & Feel: How you empathize with your customer, note down what the customer is most likely feeling.
3. Hear: Everything that your customer hears others saying. It’s a great way to identify the community that they live in.
4. See: What a customer sees in their immediate environment. This also includes what customers are reading or watching, and what they see others doing.
5. Pain: All of the pains that your customer might have that your product or service would solve.
6. Gain: What a customer would gain by using your product or service. How would it make their life better?
Get started with this template right now.
Empathy Map Canvas
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
5E Service Blueprint
Works best for:
Research & Design
Enhance your service design with the 5E Service Blueprint template. This tool helps you visualize the five key stages of the customer journey: Entice, Enter, Engage, Exit, and Extend. Use it to map out touchpoints, identify pain points, and optimize the overall service experience. Ideal for creating a comprehensive view of customer interactions and improving service delivery at every stage.
Service Blueprint
Works best for:
Research & Design
The Service Blueprint template is perfect for visualizing the orchestration of service components. It maps out frontstage and backstage elements, helping you analyze and enhance customer experiences. Use this template to align teams, identify pain points, and streamline processes, ensuring a seamless service delivery. It's ideal for creating a shared understanding of service dynamics among stakeholders and collaborators.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
System Flowchart Template
The System Flowchart Template is a visual representation of the structure and organization of a concept, system, or solution. It helps teams understand how different components interact to form a functional system by focusing on the overall arrangement of elements rather than specific details. Symbolic drawings are used to illustrate the basic parts and their relationships in the diagram.
Storyboard for Animation
Works best for:
Storyboard
The Storyboard for Animation template offers a structured approach to visualizing your animation from start to finish. With sections for scenes, actions, audio, and technical details, this template supports every stage of animation production. Perfect for animators and creatives, it enhances collaboration, ensures consistency, and brings your animated vision to life with clarity and precision.