Empathy Map Pro
Empathy maps are best used from the very beginning of the design process.
Empathy maps are best used from the very beginning of the design process. The mapping process can help synthesize research observations and reveal deeper insights about a user’s needs
Why Use Empathy Map?
1. Capture who a user or persona is. The empathy-mapping process helps distill and categorize your knowledge of the user into one place.
2. Communicate a user or persona to others: An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
3. Collect data directly from the user. When empathy maps are filled in directly by users, they can act as a secondary data source and represent a starting point for a summary of the user session. Moreover, the interviewer may glean feelings and thoughts from the interviewee that otherwise would have remained hidden.
How does Empathy Map work?
Define the persona of target users and put into center of map, then fill all the 6 boxes accordingly.
1. Say & Do: Anything the customer might say out loud to other people and action they will do about a problem they are trying to solve.
2. Think & Feel: How you empathize with your customer, note down what the customer is most likely feeling.
3. Hear: Everything that your customer hears others saying. It’s a great way to identify the community that they live in.
4. See: What a customer sees in their immediate environment. This also includes what customers are reading or watching, and what they see others doing.
5. Pain: All of the pains that your customer might have that your product or service would solve.
6. Gain: What a customer would gain by using your product or service. How would it make their life better?
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User Empathy Map
Works best for:
Market Research, Research & Design
User Empathy Map template helps you visualize user experiences and needs. It’s an essential tool for teams looking to design products that resonate with their users. Use this template to build empathy and improve user satisfaction.
App Wireframe Template
Works best for:
UX Design, Wireframes
Ready to start building an app? Don’t just imagine how it will function and how users will interact with it—let a wireframe show you. Wireframing is a technique for creating a basic layout of each screen. When you wireframe, ideally early in the process, you’ll gain an understanding of what each screen will accomplish and get buy-in from important stakeholders—all before adding the design and content, which will save you time and money. And by thinking of things in terms of a user’s journey, you’ll deliver a more compelling, successful experience.
Empathy Map
Works best for:
Market Research, Research & Design
Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.
Storyboard for Customer Journey
Works best for:
Storyboard
The Storyboard for Customer Journey template lets you map every touchpoint in the customer’s experience, from awareness to post-purchase. Capture customer actions, emotions, and pain points to better understand their journey. Ideal for marketers and CX teams, it reveals opportunities for improving customer satisfaction, driving engagement, and fostering loyalty through strategic insights and data-driven decisions
Diary Template
Works best for:
Design
The Diary Template is an effective research tool to gain insights into individuals' internal processes as they document their encounters with a specific product, service, or matter. Unlike real-time interactions, journaling is usually conducted asynchronously over an extended period of time, enabling deliberate reflection that other methods may not facilitate. This asynchronous nature encourages individuals to express more elaborate accounts of their emotions and viewpoints, resulting in profound and stimulating responses.
Expanded Service Blueprint
Works best for:
Research & Design
The Expanded Service Blueprint provides a detailed view of your service processes and interactions. This template is ideal for comprehensive service analysis and improvement. Use it to align teams, visualize the customer journey, and identify opportunities for optimization. It's perfect for enhancing service delivery, fostering collaboration, and ensuring a seamless and efficient service experience for your customers.