Empathy Map
An empathy map is a tool used in design thinking and user-centered design to help designers, product managers, and other stakeholders understand and empathize with the perspective of end users.
An empathy map is a tool used in design thinking and user-centered design to help designers, product managers, and other stakeholders understand and empathize with the perspective of end users. The empathy map is a visual representation of the user's thoughts, feelings, behaviors, and pain points in relation to a particular problem or challenge.
The empathy map is divided into four quadrants:
Thoughts: What is the user thinking and saying to themselves?
Feelings: What emotions is the user experiencing?
Actions: What is the user doing?
Pain Points: What are the user's pain points and challenges?
The empathy map is usually created through a combination of user research, such as interviews and surveys, and observation of users in their natural environment. The empathy map helps to provide a more complete picture of the user's experience and can be used to identify areas for improvement or to validate assumptions about the user's needs and motivations.
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