🧠 Empathy Map
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
About
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
The map creates a visual representation of your audience's perspective, which is a super useful way to inform product development, communication strategies, and user experiences.
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For who and for when?
Product Teams typically create Empathy Maps during the research and design phase in order to gather insights and develop empathy for the user.
UX Designers and Marketers use the overview to inform and validate their work. By putting ourselves in the shoes of the customer, we can better validate whether our work is meeting hte mark.
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Why use this template?
Gets you inside your audience's head
A visual representation of your audience's perspective
Build empathy and a deeper understanding of your audience
Create better products and experiences that truly resonate
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Credits
Credits to Dave Gray for devising the original Empathy Map 🙌.
And credits to the CNVS visual workshop toolkit for the hand drawn illustrations.
Get started with this template right now.
Empathy Mapping for Impact
Works best for:
Market Research, Research & Design
Empathy Mapping For Impact template is designed to help you capture and understand user experiences deeply. By focusing on what users think, feel, and do, you can create impactful and meaningful products. Perfect for UX designers and researchers.
Spider Diagram Template
Works best for:
Diagramming, Mapping
Perfect for brainstorming sessions, project planning, or simply organizing thoughts, the Spider Diagram Template allows you to create 'legs' branching out from a central idea, representing related topics or subtopics.
Service Blueprint to the Metaverse
Works best for:
Research & Design
Explore the future of service design with the Service Blueprint to the Metaverse. This template helps you map out service experiences within virtual environments. Use it to visualize interactions, identify opportunities, and plan seamless service delivery in the metaverse. Ideal for teams looking to innovate and expand their services into virtual and augmented reality spaces, enhancing customer engagement and satisfaction.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
Official Remote 5-day Design Sprint
Works best for:
Design, Desk Research, Sprint Planning
The goal of a Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist. Steph Cruchon of Design Sprint created this template for Miro in collaboration with design sprint gurus at Google. This Design Sprint template is designed specifically for remote sprints so you can run productive and efficient sprints with colleagues around the world.
Empathy Map
Works best for:
Market Research, Research & Design
Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.