🧠 Empathy Map
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
About
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
The map creates a visual representation of your audience's perspective, which is a super useful way to inform product development, communication strategies, and user experiences.
---
For who and for when?
Product Teams typically create Empathy Maps during the research and design phase in order to gather insights and develop empathy for the user.
UX Designers and Marketers use the overview to inform and validate their work. By putting ourselves in the shoes of the customer, we can better validate whether our work is meeting hte mark.
---
Why use this template?
Gets you inside your audience's head
A visual representation of your audience's perspective
Build empathy and a deeper understanding of your audience
Create better products and experiences that truly resonate
---
Credits
Credits to Dave Gray for devising the original Empathy Map 🙌.
And credits to the CNVS visual workshop toolkit for the hand drawn illustrations.
Get started with this template right now.
Proto Persona Template
Works best for:
Design
Business decisions frequently rely on the personal preferences and assumptions of internal employees. However, making decisions that prioritize the needs of the individuals being served is helpful. When personas are developed effectively, they provide guidance to you and your team, ensuring that the interests of these crucial stakeholders are considered when making significant decisions.
Empathy Map
Use the Empathy Map template to delve into your users' minds. By mapping out their thoughts, feelings, and behaviors, you can develop insights that drive user-centric product development. This template is ideal for UX designers and product teams.
Research Insight Synthesis Template
Works best for:
UX, UX Research, Research Insights
The Intelligent Research Insight Synthesis Template in Miro is a game-changer for teams looking to streamline their research processes. This template leverages Miro AI to automate tedious tasks such as clustering data and summarizing large datasets, allowing teams to focus on deriving meaningful insights. One standout benefit of using this template is its ability to enhance collaboration by providing a structured framework that reduces the need for manual organization, ensuring that no critical insights are overlooked. This not only speeds up the synthesis process but also significantly improves the quality and accuracy of research outcomes.
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
Service Blueprint Workshop
Works best for:
Research & Design
The Service Blueprint Workshop by Lidia Olszewska is designed for collaborative service design sessions. This template helps teams visualize service processes, identify pain points, and brainstorm solutions. Use it to align cross-functional teams, improve service delivery, and ensure a seamless customer experience. It's ideal for workshops aimed at service optimization, fostering collaboration, and strategic planning in service design.
App Wireframe Template
Works best for:
UX Design, Wireframes
Ready to start building an app? Don’t just imagine how it will function and how users will interact with it—let a wireframe show you. Wireframing is a technique for creating a basic layout of each screen. When you wireframe, ideally early in the process, you’ll gain an understanding of what each screen will accomplish and get buy-in from important stakeholders—all before adding the design and content, which will save you time and money. And by thinking of things in terms of a user’s journey, you’ll deliver a more compelling, successful experience.