Empathy Map Invoke template

Empathy Map

Knowing who your users are isn't enough. You have to know how they behave.

At Invoke, we believe that knowing who our users are isn't enough. We have to know how they behave.

By using using an Empathy Map, we can outline shared behaviours of a persona archetype. This behavioural information proves to be much more practical when strategizing and designing products than the demographic information of traditional personas.

Empathy Map

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