Empathy Map Canvas
The Empathy Map fosters empathy within businesses by encouraging them to step into their customers' shoes and gain a deeper understanding of their thoughts, feelings, and perceptions.
What is this canvas?
The Empathy Map fosters empathy within businesses by encouraging them to step into their customers' shoes and gain a deeper understanding of their thoughts, feelings, and perceptions. This heightened empathy guides the development of customer-centric solutions, leading to improved products, services, and marketing strategies that resonate with customers, strengthen relationships, and foster long-term loyalty.
Why use this canvas?
The Empathy Map is a simple tool that allows businesses to get a better understanding of how users perceive the experience from a variety of senses, and how these perceptions lead to pain points and gain points. This allows businesses to build empathy for users and proceed to solutioning with a user-centered approach.
Tip: create empathy maps for each persona you are designing for, as their perceptions and experiences will vary
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In-Context Interviews Template
Works best for:
UX , Design, Design Thinking
The In-Context Interview Template helps you observe individuals in their natural habitat and is an effective method to gain a deeper understanding of their behavior and experiences. To achieve this, it is important to observe both their words and actions. Conducting an interview in their natural environment allows for real-time exploration of their experiences. While remote and online interviews are possible, synchronous engagement is preferred as it yields better results. The objective of this approach is to fully immerse oneself in the world of those who possess extensive knowledge about the subject being studied, thereby preventing the formation of inaccurate assumptions. Overall, using the in-context approach provides several benefits for gaining a more accurate understanding of individuals and their experiences.
Storyboard for Customer Journey
Works best for:
Storyboard
The Storyboard for Customer Journey template lets you map every touchpoint in the customer’s experience, from awareness to post-purchase. Capture customer actions, emotions, and pain points to better understand their journey. Ideal for marketers and CX teams, it reveals opportunities for improving customer satisfaction, driving engagement, and fostering loyalty through strategic insights and data-driven decisions
Empathy Map
Works best for:
Market Research, Research & Design
The Empathy Map template is perfect for understanding user behavior and motivations. It helps teams capture insights into what users think, feel, and do, ensuring your designs meet their needs. Ideal for UX and product teams.
Research Template
Works best for:
Education, Desk Research, Product Management
Teams often need to document findings from usability testing sessions and customer interviews into a systematic, flexible user research template. Collecting everyone’s observations into a centralized location makes it easier to share insights company-wide and suggest new features based on user needs. Research templates can be used to record quantitative or qualitative data.. When it’s your job to ask questions, take notes, learn more about your user, and test iteratively, a Research Template can help you validate your assumptions, find similarities across different users, and articulate their mental models, needs, and goals.
Concept Map Template
Works best for:
Education, Mapping, Brainstorming
Use the concept map template to create new ideas, structure your thoughts, and bring your innovations to life. It allows you to explore connections between concepts and let your creativity flow in an organized format. As a result, you’re able to visualize how to bring your new ideas to reality and how various concepts relate to each other.
Disney Creative Strategy Template
Works best for:
Business Management, Ideation, Brainstorming
Know who knew a little something about coming up with ideas that set imaginations alight? Walt Disney. And he inspired the Disney Creative Strategy, an approach that establishes three types of thinkers—dreamers, realists, and critics—and gives each the space to do clear thinking. Your team will go through an engaging exercise of adopting the three mindsets, where they’ll focus on a specific aspect of the idea. The Disney Creative Strategy has a way of yielding brilliant ideas and great products. That’s why it’s used successfully by organizations of all kinds and sizes.