Empathy Map Canvas by Sampriti Jain
The Empathy Map fosters empathy within businesses by encouraging them to step into their customers' shoes and gain a deeper understanding of their thoughts, feelings, and perceptions.
This heightened empathy guides the development of customer-centric solutions, leading to improved products, services, and marketing strategies that resonate with customers, strengthen relationships, and foster long-term loyalty.
Why use this canvas?
The Empathy Map is a simple tool that allows businesses to get a better understanding of how users perceive the experience from a variety of senses, and how these perceptions lead to pain points and gain points. This allows businesses to build empathy for users and proceed to solutioning with a user-centered approach.
Tip: create empathy maps for each persona you are designing for, as their perceptions and experiences will vary.
This template was created by Sampriti Jain.
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Empathy Map [Research]
Works best for:
Market Research, Research & Design
Empathy Map Research template helps you gather in-depth user insights. It’s designed for teams who want to understand user behaviors and needs better. Use this template to inform your design decisions and create user-centered products.
In-Context Interviews Template
Works best for:
UX , Design, Design Thinking
The In-Context Interview Template helps you observe individuals in their natural habitat and is an effective method to gain a deeper understanding of their behavior and experiences. To achieve this, it is important to observe both their words and actions. Conducting an interview in their natural environment allows for real-time exploration of their experiences. While remote and online interviews are possible, synchronous engagement is preferred as it yields better results. The objective of this approach is to fully immerse oneself in the world of those who possess extensive knowledge about the subject being studied, thereby preventing the formation of inaccurate assumptions. Overall, using the in-context approach provides several benefits for gaining a more accurate understanding of individuals and their experiences.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
Storyboard for Marketing Campaign Template
Works best for:
Storyboard
The Storyboard for Marketing Campaign template helps you visually plan and structure each scene of your campaign. Outline objectives, visuals, messages, and calls to action for each part, ensuring clarity and impact. Ideal for marketing teams, this template enables effective collaboration, aligns messaging, and maximizes audience engagement through strategic storytelling.
Official 5-Day Design Sprint
Works best for:
Design, Desk Research, Sprint Planning
The goal of a Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist. Steph Cruchon of Design Sprint created this template for Miro in collaboration with design sprint gurus at Google. This Design Sprint template is designed specifically for remote sprints so you can run productive and efficient sprints with colleagues around the world.