Empathy Map Canvas
The Empathy Map fosters empathy within businesses by encouraging them to step into their customers' shoes and gain a deeper understanding of their thoughts, feelings, and perceptions.
What is this canvas?
The Empathy Map fosters empathy within businesses by encouraging them to step into their customers' shoes and gain a deeper understanding of their thoughts, feelings, and perceptions. This heightened empathy guides the development of customer-centric solutions, leading to improved products, services, and marketing strategies that resonate with customers, strengthen relationships, and foster long-term loyalty.
Why use this canvas?
The Empathy Map is a simple tool that allows businesses to get a better understanding of how users perceive the experience from a variety of senses, and how these perceptions lead to pain points and gain points. This allows businesses to build empathy for users and proceed to solutioning with a user-centered approach.
Tip: create empathy maps for each persona you are designing for, as their perceptions and experiences will vary
Get started with this template right now.
5 Whys Template
Works best for:
Design Thinking, Operations, Mapping
Ready to get to the root of the problem? There’s no simpler way to do it than the 5 Whys technique. You’ll start with a simple question: Why did the problem happen? Then you’ll keep asking, up to four more times, until the answer becomes clear and you can work toward a solution. And Miro’s features enhance the approach: You can ask team members questions in chat or @mention them in comments, and use color-coded sticky notes to call out issues that are central to the problem at hand.
Filmmakers Storyboard
Works best for:
Storyboard, Design, Planning
Bring your film projects to life with the Filmmakers Storyboard template. Designed for directors, producers, and cinematographers, this template helps you plan every aspect of your film, from scene composition to shot sequences. It includes detailed sections for visual elements, camera angles, and dialogue, ensuring a smooth production process. Use this template to create a clear visual guide that communicates your vision and enhances collaboration among your film crew.
Tell a Great Story
Works best for:
Storyboard
Tell a great story with the Storyboard template. Visualize your narrative using images, notes, and descriptions to map out each scene. This template is perfect for filmmakers, content creators, and marketers looking to craft compelling stories. It helps you organize your thoughts, sequence your story elements, and ensure a cohesive flow. Whether you're planning a video, a marketing campaign, or a presentation, this tool makes storytelling easier and more effective.
The Storyboarding Workshop
Works best for:
Storyboard, Design, Planning
Kick off your creative projects with the Storyboard Canvas template. This template is designed to help you map out your interactive video projects, providing a clear roadmap through branching scenarios. It's perfect for UX designers, marketers, and creative teams to visually organize and communicate the narrative flow. Use it to outline scenes, choices, and outcomes, ensuring every project element is accounted for and visually represented, making collaboration and brainstorming seamless.
Service Blueprint
Works best for:
Research & Design
The Service Blueprint by Slalom Philadelphia helps you map out service interactions and backstage processes. It's perfect for identifying service gaps and optimizing workflows. Use this template to align teams, improve customer experiences, and ensure seamless service delivery. It's ideal for fostering collaboration and strategic planning, making it a valuable tool for service design and improvement initiatives.
Purple Sector Empathy Map
Works best for:
Market Research, Research & Design
Purple Sector Empathy Map is an innovative tool for exploring user experiences. By visualizing users' thoughts, feelings, and behaviors, you can create more engaging and user-friendly products. Ideal for teams focused on user experience.