Empathy Map
Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users.
How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources?
Enter the empathy map. Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users. While frameworks vary, the empathy map engages participants to envision what people:
Think & Feel
How do they receive information (Hear)
Perceive (See)
How and what do they communicate outwardly? (Say and do)
What they stand to gain and potential pain points from a project/project
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Rose Thorn Bud Template
The Rose Thorn Bud Template offers a color-coded approach to examining data and structuring problems. The team is instructed to approach each situation thoroughly, methodically, and analytically. They are motivated to identify a positive experience (pink), a negative experience (purple), and a promising goal or insight (green). Identifying Roses, Thorns, and Buds helps in gaining a better understanding of one's challenges.
Purple Sector Empathy Map
Works best for:
Market Research, Research & Design
Purple Sector Empathy Map is an innovative tool for exploring user experiences. By visualizing users' thoughts, feelings, and behaviors, you can create more engaging and user-friendly products. Ideal for teams focused on user experience.
Business Model Canvas Template
Works best for:
Leadership, Agile Methodology, Strategic Planning
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.
Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
IASA - Service Blueprint Canvas
Works best for:
Research & Design
The IASA Service Blueprint Canvas helps visualize service interactions and processes in detail. This template is perfect for analyzing and improving service delivery. Use it to align teams, identify pain points, and enhance customer experiences. It's ideal for creating a shared understanding of service dynamics and fostering collaboration among stakeholders, ensuring a seamless and efficient service delivery process.
Root Cause Analysis (RCA) Template
Works best for:
Strategy, Planning
The Root Cause Analysis (RCA) Template is a structured tool that helps teams uncover the underlying reasons behind specific problems or events. By pinpointing and addressing these root causes, rather than just treating the symptoms, organizations can foster long-term solutions and prevent recurring challenges, leading to more efficient and sustainable operations.