Empathy Map Back of the Napkin Consulting template

Empathy Map

Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users.

How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources? 

Enter the empathy map. Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users. While frameworks vary, the empathy map engages participants to envision what people: 

  • Think & Feel 

  • How do they receive information (Hear)

  • Perceive (See) 

  • How and what do they communicate outwardly? (Say and do)

  • What they stand to gain and potential pain points from a project/project 

Empathy Map

Get started with this template right now.

Related Templates
Storyboard video production-thumb
Preview
Storyboard for Video Production
The Working & Stuck Venn Diagram template thumb
Preview
The Working & Stuck Venn Diagram
PetSittingAppWireframe-web
Preview
Pet Sitting App Wireframe Template
official-remote-5-day-design-sprint-web.png
Preview
Official Remote 5-day Design Sprint
Presentation Thumbnail
Preview
Presentation Template
Co-creation-1
Preview
Co-Creation Template