Empathy Map
Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users.
How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources?
Enter the empathy map. Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users. While frameworks vary, the empathy map engages participants to envision what people:
Think & Feel
How do they receive information (Hear)
Perceive (See)
How and what do they communicate outwardly? (Say and do)
What they stand to gain and potential pain points from a project/project
Get started with this template right now.
Storyboard for User Experience
Works best for:
Storyboard
The Storyboard for User Experience template helps design seamless, user-friendly journeys. It maps out scenarios, actions, thoughts, and emotions to create a cohesive user experience. This template is perfect for UX designers, product teams, and developers aiming to enhance usability, reduce friction, and improve user satisfaction. Visualize interactions, identify pain points, and iterate designs for a more intuitive and engaging experience.
Empathy Map Canvas
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.
UXD Empathy Map Template
Works best for:
Research & Design, Market Research
UXD Empathy Map helps you gain a deep understanding of your users. By mapping their experiences, thoughts, and emotions, you can design products that truly resonate. This template is perfect for UX designers aiming to create user-centered designs.
Discovery Interviews Template
Works best for:
Design, UX
The Discovery Interviews Template is a powerful tool that allows you to delve into a topic from different angles and gain a deeper understanding of different perspectives. By conducting interviews using this template, you can uncover valuable insights and uncover new information that can help you make informed decisions. Whether you are a researcher, product manager, or simply curious about a specific topic, the Discovery Interviews Template is an essential resource for anyone looking to explore a subject in depth.
Service Blueprint
Works best for:
Research & Design
The Service Blueprint by Slalom Philadelphia helps you map out service interactions and backstage processes. It's perfect for identifying service gaps and optimizing workflows. Use this template to align teams, improve customer experiences, and ensure seamless service delivery. It's ideal for fostering collaboration and strategic planning, making it a valuable tool for service design and improvement initiatives.
Value Chain Analysis Template
Works best for:
Leadership, Strategic Planning, Workflows
First coined by Harvard Business School professor Michael Porter, the value chain analysis helps your team evaluate your business activities so you can find ways to improve your competitive advantage. A value chain is a set of activities that a company performs in order to deliver a valuable product from start to finish. The analysis itself allows your team to visualize all the business activities involved in creating the product—and helps you identify inefficiencies, bottlenecks, and miscommunication within the process.