Empathy Map
Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users.
How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources?
Enter the empathy map. Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users. While frameworks vary, the empathy map engages participants to envision what people:
Think & Feel
How do they receive information (Hear)
Perceive (See)
How and what do they communicate outwardly? (Say and do)
What they stand to gain and potential pain points from a project/project
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Empathy Mapping
Works best for:
Research & Design, Market Research
The Empathy Mapping template helps teams capture detailed user insights. By understanding user perspectives, you can improve product features and customer satisfaction. This template is perfect for user research and product development.
Service Blueprint
Works best for:
Research & Design
Utilize the Service Blueprint template to visualize and optimize your service processes. This template captures interactions between customers and service elements, helping you identify areas for improvement. It's ideal for teams aiming to enhance service delivery by aligning processes, identifying inefficiencies, and fostering a comprehensive understanding of the service journey. Perfect for creating a cohesive service strategy.
Brand Guidelines Template
Works best for:
Design, Marketing, Documentation
What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.
Empathy Mapping
Works best for:
Market Research, Research & Design
Atlassian Empathy Mapping is designed to help teams understand user perspectives. By mapping out user experiences, you can identify pain points and opportunities for improvement. This template is ideal for collaborative workshops and user research.
5E Service Blueprint
Works best for:
Research & Design
Enhance your service design with the 5E Service Blueprint template. This tool helps you visualize the five key stages of the customer journey: Entice, Enter, Engage, Exit, and Extend. Use it to map out touchpoints, identify pain points, and optimize the overall service experience. Ideal for creating a comprehensive view of customer interactions and improving service delivery at every stage.
Low-Fidelity Prototype Template
Works best for:
Design, Desk Research, Wireframes
Low fidelity prototypes serve as practical early visions of your product or service. These simple prototypes share only a few features with the final product. They are best for testing broad concepts and validating ideas. Low fidelity prototypes help product and UX teams study product or service functionality by focusing on rapid iteration and user testing to inform future designs. The focus on sketching and mapping out content, menus, and user flow allows both designers and non-designers to participate in the design and ideation process. Instead of producing linked interactive screens, low fidelity prototypes focus on insights about user needs, designer vision, and alignment of stakeholder goals.