Empathy Map
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.
The pain points are the obstacles the customer might run into along their journey.
The gains describe what success looks like for your customer, and what he/she wants to reach using your product.
In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.
Get started with this template right now.
Mobile App Wireframe Template
Works best for:
UX, Wireframes, Mobile App Wireframe
The Mobile App Wireframe template helps you take your ideation game to the next level. Built to support UX teams, it enables you to craft impactful low-fidelity wireframes that serve as the foundation for your mobile app designs. Once you’ve completed the basic framework, you can seamlessly transform your wireframes into mockups, applying your selected theme with just one click.
IASA - Stakeholder Empathy Map
Works best for:
Market Research, Research & Design
Stakeholder Empathy Map Template is designed to understand the perspectives of stakeholders. It helps you capture their needs, concerns, and motivations, ensuring your projects align with stakeholder expectations and foster better collaboration.
Storyboard Template
Works best for:
Design Thinking
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Service Blueprint to connect journey & operations
Works best for:
Research & Design
Connect customer journeys with operational processes using the Service Blueprint by Essence. This template helps you map out service interactions and backend processes, ensuring seamless service delivery. Use it to align teams, identify gaps, and enhance the customer experience. Perfect for visualizing the entire service ecosystem and improving coordination between different service components.
AI-Enhanced Empathy Map
Works best for:
Market Research, Research & Design
AI Enhanced Empathy Map combines traditional empathy mapping with AI insights. This innovative template helps you gather and analyze user data, leading to more accurate and personalized user experiences. Ideal for product development teams using AI.
Empathy Mapping
Works best for:
Research & Design, Market Research
The Empathy Mapping template helps teams capture detailed user insights. By understanding user perspectives, you can improve product features and customer satisfaction. This template is perfect for user research and product development.