Empathy Map
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.
The pain points are the obstacles the customer might run into along their journey.
The gains describe what success looks like for your customer, and what he/she wants to reach using your product.
In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.
Get started with this template right now.
Zoom Levels Template
The Zoom Level Template is a tool to examine a problem from various perspectives. For more innovative solutions, consider the issue broadly. Ascending the ladder enables you to broaden your perspective (ask, 'How might we?'). When confronted with an overly broad scope that hinders progress, descending the ladder helps narrow your focus (ask 'What if we narrowed?').
Empathy Map Template
Works best for:
Market Research, User Experience, Mapping
Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.
UX Research Repository Template
Works best for:
UX Design, User Experience
Empower your organization with customer knowledge and build a centralized research hub. From UX designers to product managers, enable everyone to get insights using the Research Repository Template.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
Service Blueprint Template
Works best for:
Desk Research, Operations, Market Research
The Service Blueprint template is a visual tool for designing and optimizing service experiences. It provides a structured framework for mapping customer journeys, identifying touchpoints, and aligning internal processes. This template enables teams to visualize the entire service ecosystem, uncover pain points, and innovate solutions to enhance customer satisfaction. By promoting customer-centricity and collaboration, the Service Blueprint empowers organizations to deliver exceptional service experiences and drive sustainable growth.
Project - Timeline & Key Infos
Works best for:
Agile, Project Management
The Project - Timeline & Key Infos template provides a visual framework for planning and tracking project timelines, milestones, and key information. It enables teams to align on project objectives, allocate resources, and monitor progress effectively. With customizable timelines and informative dashboards, this template empowers project managers and stakeholders to stay organized and informed throughout the project lifecycle, ensuring successful delivery within scope, time, and budget constraints.