Empathy Map by Axelle Vanquaillie
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.
The pain points are the obstacles the customer might run into along their journey.
The gains describe what success looks like for your customer, and what he/she wants to reach using your product.
In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.
This template was created by Axelle Vanquaillie.
Get started with this template right now.
Co-Creation Template
Works best for:
Design
The Co-Creation Template enables the visual expression of ideas using essential elements. Analysis of these creations identifies explicit and implicit needs. For instance, a human resources team may use symbols to envision their ideal work environment. The output reflects people's desires and expectations.
Dot Voting Template
Works best for:
Design
The Dot Voting Template is an excellent tool to gather input from all participants, enabling each person to express their preferences and opinions before reaching final decisions. Voting acts as an incentive, driving quick discussions and pushing your team forward in project development.
AI-Enhanced Empathy Map
Works best for:
Market Research, Research & Design
AI Enhanced Empathy Map combines traditional empathy mapping with AI insights. This innovative template helps you gather and analyze user data, leading to more accurate and personalized user experiences. Ideal for product development teams using AI.
Storyboard for Game Design Template
Works best for:
Storyboard
The Storyboard for Game Design template is a structured tool for visualizing your game’s development from concept to execution. It includes sections for roles, storyboarding, scripting, and asset management, ensuring clarity, consistency, and alignment across the team. Ideal for game designers, this template streamlines planning, helps manage resources, and promotes a cohesive and engaging gaming experience.
Empathy Map Template by Jeshua MacDonald
Works best for:
Market Research, Research & Design
The Empathy Map template is essential for anyone looking to understand their audience better. It helps you gather insights into user thoughts and behaviors, allowing you to design more user-centered products and services. Perfect for UX designers and marketers.
Service Definition Canvas
Works best for:
Research & Design
The Service Definition Canvas helps you define and visualize the core components of your service. This template is perfect for outlining service interactions, identifying improvement areas, and aligning teams. Use it to create a clear and comprehensive service blueprint that enhances customer experience and operational efficiency. It's ideal for strategic planning and ensuring a cohesive understanding of service delivery among stakeholders.