Empathy Map
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.
The pain points are the obstacles the customer might run into along their journey.
The gains describe what success looks like for your customer, and what he/she wants to reach using your product.
In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.
Get started with this template right now.
Service Blueprint to the Metaverse
Works best for:
Research & Design
Explore the future of service design with the Service Blueprint to the Metaverse. This template helps you map out service experiences within virtual environments. Use it to visualize interactions, identify opportunities, and plan seamless service delivery in the metaverse. Ideal for teams looking to innovate and expand their services into virtual and augmented reality spaces, enhancing customer engagement and satisfaction.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
Dot Voting Template
Works best for:
Design
The Dot Voting Template is an excellent tool to gather input from all participants, enabling each person to express their preferences and opinions before reaching final decisions. Voting acts as an incentive, driving quick discussions and pushing your team forward in project development.
Practical Customer Journey Mapping
Works best for:
Customer Journey Map
Today, customers hold companies to high standards for product quality and user experience.
Bird's Eye View Observation Template
Works best for:
UX, Design
The Bird's Eye View Template helps you to observe people without interrupting them. This approach is useful when you cannot communicate with people directly or want to avoid disrupting their activities. By minimizing your impact, you can maximize your discoveries. The objective is to observe and listen without intervening. Direct observation, as well as video and screen recordings with prior consent, can be valuable.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.