Empathy Map
This is a general empathy map template which includes prompts for using it with personas.
This is a general empathy map template which includes prompts for using it with personas. Empathy mapping is important for:
Getting into the user centric mindset and making sure you are not designing from your own assumptions, but actually delivering value to the user
Better understanding the user by perceiving their feelings and emphasizing with their needs
It can be used for both general research purposes as well as when you have observed a pattern in behaviour but the problem is not clear (e.g. website visit rate significantly dropping amongst users of a certain demographic).
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Strategic Action Framework
Works best for:
Roadmap, Planning, Mapping
The Strategic Action Framework template provides a structured approach for developing and implementing strategic initiatives. By defining goals, strategies, and action plans, teams can align their efforts with organizational objectives and drive progress towards desired outcomes. This template fosters collaboration and accountability, ensuring that strategic initiatives are executed effectively and deliver measurable results.
Flowchart Template
Works best for:
Flowcharts, Mapping, Diagrams
Trying to explain a process or workflow to your team — or just wrap your head around it yourself? Sometimes the best way is to see it, and that’s when you create a flowchart. Using common shapes (generally just ovals, rectangles, diamonds, and arrows), a flowchart shows you the direction a process or workflow goes and the order of steps. Beyond giving you a clear understanding, you’ll also be able to see potential flaws and bottlenecks, which helps you refine and improve your process and create a better product more efficiently.
Goals-based Roadmap
Works best for:
Roadmap, Planning, Mapping
The Goals-based Roadmap template enables teams to set clear objectives and chart a course for achieving them. By defining specific goals and milestones, teams can track progress and adapt their strategies accordingly. This template fosters accountability and transparency, ensuring that everyone is working towards common objectives. With a focus on outcomes, teams can prioritize initiatives that drive the greatest impact and value.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Workflow Diagram Template
Works best for:
Diagramming, Mapping, Process mapping
The Workflow Diagram Template maps out and represents processes or systems using standardized symbols and shapes. By delineating the various steps or stages in a process, it ensures that tasks flow seamlessly from initiation to completion. One of the standout benefits of using this template is its clarity. By translating processes into a visual format, all participants can gain a comprehensive understanding at a glance, eliminating confusion and ensuring everyone is on the same page. This clarity not only promotes efficient task execution but also fosters collaboration among team members.
Empathy Map Template
Works best for:
Market Research, User Experience, Mapping
Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.