Ecosystem Map
Nicole Gemlitski
Before you can effectively, repeatedly, and reliably deliver value to your customers through a viable business model, you need to understand the ecosystem you’ll be operating within.
An ecosystem map visually represents a process, flow, or system that highlights relationships in a particular context. This ecosystem map gets you thinking of your key players, the segments, and the relationship flow of value.
This template is great for small groups or startups.
How to use this template:
1. As a team, write down your company/ startup in the circle provided.
2. Then, identify who your key players are and drag them around the circle.
3. Then, identify the sub-categories and drag them to each key player they relate to.
4. Begin to connect the key players and value flow by using the lines provided below.
Take a step back, have a look at your ecosystem map, and keep adding on the go!
Ecosystem Mapping Template FAQs
What is ecosystem mapping in UX?
Even though ecosystem maps are helpful to every professional, UX designers benefit significantly from this tool because it helps them understand customer relationships. Ecosystem mapping in UX means that people can see dependencies inside the organization and the blockers to create a more customer-centric approach to business and design. With these answers, UX designers can optimize services and deliver much better user experiences.
How do you create an ecosystem map?
To create an ecosystem map, follow these steps: brainstorm who are the actors of your map (internal players, external players, and customers). Categorize and create clusters. Then, use those categories to illustrate your customer flows, hierarchies, and dependencies. With everything mapped out, you’ll be able to identify opportunities, and what can be improved so you develop and implement a better customer experience.
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