Ecosystem Mapping Template
Advocate for a customer-centric approach with this Ecosystem Mapping Template. Understand your organization’s ecosystem holistically through customer advocacy.
About the Ecosystem Mapping Template
The Customer Experience Company created this Ecosystem Mapping Template to help everyone advocate for a customer-centric business. This template enables you to see your organization from your customer’s perspective. In addition, the Ecosystem Mapping Template also includes internal players and stakeholders, giving you the full picture of your customer experience in and out of your organization.
What’s the Ecosystem Mapping Template?
The Ecosystem Mapping Template is a great visualization of all players around your customer experience. The ecosystem map consists of three key areas:
Internal Players
Customers
External Players
After you manage to define these three areas, you’ll be able to move forward and categorize these relationships, and finally illustrate clearly the flows inside your organizations, what’s most important, the power dynamics in your ecosystem, and most importantly, where are the opportunities for improvement and innovation.
Benefits of the Ecosystem Mapping Template?
Ecosystem Mapping allows you to understand your organization better, focusing on the customer's point of view. When you can bring everyone a more customer-centric approach to business, you find opportunities for improving your services, products, and processes.
How to use Ecosystem Mapping Template?
Select our ready-made Ecosystem Mapping Template. You’ll find the instructions on how to map your ecosystem inside the template.
Keep in mind the following:
The ecosystem map contains customers and everyone in your organization interacting with your product and services. Everyone deeply influences your product outcome, customer experience, and organization.
Use the questions on the template to help you identify all players.
When you manage to bring a more customer-centric approach to your business, everyone becomes a customer advocate. This is what will bring innovative change and improvements.
What is ecosystem mapping in UX?
Even though ecosystem maps are helpful to every professional, UX designers benefit significantly from this tool because it helps them understand customer relationships. Ecosystem mapping in UX means that people can see dependencies inside the organization and the blockers to create a more customer-centric approach to business and design. With these answers, UX designers can optimize services and deliver much better user experiences.
How do you create an ecosystem map?
To create an ecosystem map, follow these steps: brainstorm who are the actors of your map (internal players, external players, and customers). Categorize and create clusters. Then, use those categories to illustrate your customer flows, hierarchies, and dependencies. With everything mapped out, you’ll be able to identify opportunities, and what can be improved so you develop and implement a better customer experience.
Get started with this template right now.
User Persona Template
Works best for:
Marketing, Desk Research, User Experience
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
Customer Journey Map by Columbia Road
Works best for:
Customer Journey Map
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.
Digital Marketing Plan Template
Works best for:
Strategy, Planning, Marketing
Crafting an effective digital marketing strategy can be a daunting task, but the Digital Marketing Plan Template can make it easier for you. This tool allows you to map out every channel tactic and is particularly beneficial in fostering collaboration among team members in a centralized space. The template's clear structure and intuitive editing features ensure a well-defined digital marketing strategy while also encouraging real-time collaboration. With the ability to seamlessly collaborate, share insights, and collectively contribute, your team can create a dynamic and successful digital marketing plan.
Communications Plan Template
Works best for:
Marketing, Project Management, Project Planning
You saw the opportunity. You developed the product. Now comes an important step: Find your audience and speak to them in a way that’s clear, memorable, and inspiring. You need a communications plan—a strategy for controlling your narrative at every stage of your business—and this template will help you create a good one. No need to build a new strategy every time you have something to communicate. Here, you can simplify the process, streamline your messaging, and empower you to communicate in ways that grow with your business.
Design Brief Template
Works best for:
Design, Marketing, UX Design
For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.
Brand Strategy Template
Works best for:
Marketing
Develop a brand strategy for new and existing brands with this fully guided Brand Strategy Template. Find new ways to build your brand and set your business up for success.