Ideal Customer Profile Framework - SaaS

Alexander Estner

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Your Ideal Customer Profile is more than some relatively random attributes (like age, gender, education, etc.) about your users.

An ICP (for B2B) consists of 2 parts:

1. The Ideal Company

2. The Ideal Personas (Buyer persona + User)

This Framework helps you to clearly define your ICP.

Alexander Estner

GTM Advisor for SaaS startups @ Alexander Estner

Hi, I’m Alex from Munich, Germany 🇩🇪 I help SaaS founders hit the first €1 million in ARR.

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