Creator's Eye

What?

The Creator's Eye template was designed to support creators, freelancers, and startups looking to build their minimum viable brands and anchor their communication in creating relevant and impactful content. By integrating key concepts from the Stakeholders Map, the Communication Compass, and the Golden Circle, this tool ensures a clear alignment of values, objectives, and brand expressions, ensuring that the brand is authentic, distinctive, and effectively connects with its target audience.

How?

Fill out the tool from the outside in, starting from understanding who you are to defining the essence and pillars of your communication and creating your two-word brand:

1. Understanding: personal persona, profile, references

2. Directions: long-term goals, dreams, impact

3. Ecosystem: target, community, partners, colaborators

4. Identity: visual, verbal

5. Communication: formats, channels, subjects

6. Presentation: name, two-words brand, main subject