Communication Roadmap
This template is a part of our full two-day workshop dedicated to developing a brand communication strategy. It can help your team move from the existing brandbook / brand information to relevant communication messages that align with the current development and communication objectives.
About the template
In our daily practice of working with clients, we at Møde often come across a situation where the brand concept has already been developed and approved by decision makers, but their teams have difficulty translating it into reality at the level of communication messages — general messages that in an understandable form characterize the idea of the brand and its role for the end consumer.
This template is a part of our full two-day workshop dedicated to developing a brand communication strategy. It can help your team move from the existing brandbook / brand information to relevant communication messages that align with the current development and comminucation objectives.
Why to use our template
Our template allows you to stay focused on the current communication goals of the brand team as well as on the main assets of the brand itself (its key idea, functional benefits, attributes etc). In these related exercises, you will first formulate your brand's most important messages, and then:
identify the key audiences to whom the messages may be relevant
select brand attributes that can be demonstrated in communications to support and detail your messages
create a unique ecosystem of channels and touchpoints for broadcasting them.
At the end of this mini-workshop, you will be able to develop a detailed communication roadmap, which will illustrate and interrelate all the entities listed above. You can subsequently pass this roadmap on to the creative team to develop specific creatives that convey the messages highlighted on the plan to the appropriate audience groups.
Due to the well-built UX-design of each frame, you will not experience any difficulties with transferring board elements from one exercise to another, with their editing, prioritization and final visualization.
Get started with this template right now.
T-Chart Template
Works best for:
Ideation, Operations, Strategic Planning
T-Charts can help you compare and contrast two different ideas, group information into different categories, and prove a change through “before” and “after” analysis. T-Charts are visual organizational tools that enable you to compare ideas, so you can evaluate pros and cons, facts and opinions, strengths and weaknesses, or big-picture views versus specific details. Designers and content creators can use T-Charts to turn possibilities into actionable ideas. T-Charts are useful for discussing differences and similarities with your team or clients and can help you to reach a decision together.
Thematic Roadmapping (Vision & Strategy)
Works best for:
Roadmap, Planning, Mapping
The Thematic Roadmapping (Vision & Strategy) template empowers organizations to align their vision with actionable strategies. By identifying key themes and strategic objectives, teams can develop a roadmap that guides decision-making and resource allocation. This template facilitates cross-functional collaboration and ensures that initiatives are aligned with overarching goals, leading to more focused and impactful execution.
Technology Roadmap Template
Works best for:
Agile Methodology, Roadmaps, Agile Workflows
A technology roadmap helps teams document the rationale of when, why, how, and what tech-related solutions can help the company move forward. Also known as IT roadmaps, technology roadmaps show teams what technology is available to them, focusing on to-be-scheduled improvements. They allow you to identify gaps or overlap between phased-out tech tools, as well as software or programs soon to be installed. From a practical point of view, the roadmap should also outline what kinds of tools are best to spend money on, and the most effective way to introduce new systems and processes.
Service Blueprint Template
Works best for:
Desk Research, Operations, Market Research
The Service Blueprint template is a visual tool for designing and optimizing service experiences. It provides a structured framework for mapping customer journeys, identifying touchpoints, and aligning internal processes. This template enables teams to visualize the entire service ecosystem, uncover pain points, and innovate solutions to enhance customer satisfaction. By promoting customer-centricity and collaboration, the Service Blueprint empowers organizations to deliver exceptional service experiences and drive sustainable growth.
Syllabus Template
Works best for:
Education
A Syllabus is a brief guide to your course, including expectations for your students, readings they will complete throughout the course, and a mission statement or course description. The Syllabus outlines any policies your students should follow during the course, rules and regulations that apply to them, and anything else your students should know. A Syllabus is a valuable tool for orienting your students, and it’s important the syllabus be clear and easy to follow. Use the Syllabus template to streamline the process of creating a simple, intuitive syllabus for your course.
Cross Functional (Swimlane) Chart
Works best for:
Flowcharts, Mapping, Diagrams
The Cross Functional (Swimlane) Chart template offers a visual tool for mapping out processes or workflows with multiple stakeholders or functional areas. It provides swimlanes for organizing tasks and responsibilities by department or role. This template enables teams to visualize process flows, identify handoffs, and improve coordination and collaboration across functions. By promoting transparency and accountability, the Cross Functional (Swimlane) Chart empowers organizations to streamline workflows and drive cross-functional alignment effectively.