Brand Positioning Template
Define your brand's values, and unique offerings, and align with audience needs to stand out in a competitive landscape with the brand positioning template.
About the Brand Positioning Template
Brand positioning is crucial to any business strategy, as it determines how a brand is perceived in the market. It's vital for businesses to clearly communicate their unique value proposition, align with customer expectations, and differentiate themselves from competitors. To achieve this, the brand positioning template is an essential tool. This template helps to simplify and arrange key brand elements into a cohesive strategy.
The template is structured in three main areas:
Brand Values: Refers to the core principles and beliefs that shape a brand's identity and ethos. These values guide the brand's actions and communications.
Competitive offering: Refers to the unique benefits or features that differentiate a brand from its competitors. This could be anything from product quality, innovative technology, and customer service excellence to pricing strategies.
Audience needs: Focuses on understanding and addressing the target audience's specific requirements, desires, and pain points. By aligning a brand's offerings with the audience's needs, a business can create more meaningful and impactful connections with its customers.
How to use the brand positioning template in Miro
Using the brand positioning template in Miro is straightforward and user-friendly. Here's a step-by-step guide to make the most of this template:
Begin filling in each template section, starting with Brand Values, moving to Competitive Offerings, and finally addressing Audience Needs.
The template is highly customizable. You can easily edit text, add or remove sections, and change the layout to suit your specific needs.
Expand the template by adding more shapes, text boxes, and connector lines to illustrate relationships or highlight key points.
Integrate other artifacts, such as images, documents, or links, directly onto your Miro board. This adds context and depth to your brand positioning strategy, making it more comprehensive and visually engaging.
Why should you use a brand positioning template?
There are several key benefits to using a brand positioning template:
Clarity and focus: It helps clearly define and communicate your brand's essence, ensuring consistency across all marketing efforts.
Competitive edge: You can differentiate your brand in the market by identifying and articulating your unique competitive offering.
Customer alignment: Understanding and addressing audience needs ensures your brand resonates with your target market, fostering loyalty and engagement.
Strategic decision-making: A well-defined brand positioning guides business decisions, from product development to marketing strategies.
Measurement and improvement: The brand positioning template provides a framework for evaluating brand performance and identifying areas for improvement.
Can I use the brand positioning template for any type of business?
The template is adaptable and can be adjusted to suit businesses of all sizes and sectors, from startups to multinational corporations.
How often should I review the brand positioning template and update it?
We recommend regularly reviewing it, at least annually, or during significant market or business changes. This ensures that your brand positioning remains relevant and effective.
Get started with this template right now.
Design Brief Template
Works best for:
Design, Marketing, UX Design
For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.
Brand Guidelines Template
Works best for:
Design, Marketing, Documentation
What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.
Brand Guidelines Template
Works best for:
Design, Marketing, Documentation
What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.
Marketing Funnel Template
Works best for:
Marketing, Strategy and Planning
The Marketing Funnel Template is a powerful tool for businesses and marketers to understand and capture the complexities of the customer journey. From the initial awareness stage to loyalty, this template helps visualize each step of the process, making it easier to formulate strategies and allocate resources. One of its most significant benefits is the ability to visualize marketing efforts, ensuring they align with each phase of the customer journey. This results in more targeted initiatives, better resource utilization, and, ultimately, improved conversion rates. The template is an invaluable asset that helps businesses stay organized and focused on their marketing goals.
Brand Strategy Template
Works best for:
Marketing
Develop a brand strategy for new and existing brands with this fully guided Brand Strategy Template. Find new ways to build your brand and set your business up for success.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.