Brand Guidelines Template
Identify and communicate your brand’s unique visual style and personality.
About the Brand Guidelines Template
When you think of your favorite companies, what do they have in common? For most of us, our favorite companies are defined by winning brands. The best brands are unique and instantly recognizable. They have a clear voice that informs the look and feel of their website, products, and services, marketing copy, and even how problems are solved. But brands don’t appear out of thin air.
Every great brand starts with documenting its unique brand guidelines to ensure consistency across the entire organization. These guidelines help flesh out the components that give your business its unique character. Brand guidelines should be flexible so your designers can have room to play but rigid enough to make your brand easily recognizable. That's where Miro's brand guidelines template comes in handy.
When to use the brand guidelines template
There’s never a wrong time to figure out your brand guidelines. For new businesses, brand guidelines are crucial to ensure consistency, establish trust, and foster brand recognition.
But not only new businesses can benefit from established brand guidelines. Treat them like a living document, and revisit your brand guidelines any time your brand needs refreshing: when you’re pushing into a new market, rebranding the organization, growing your business, or pivoting your product offerings.
Create your own brand guidelines
Making your own brand guidelines is easy using our simple template. Get started by selecting the brand guidelines template, then take the following steps to make one of your own.
Articulate your brand story and positioning statements. Your brand story is the narrative stream that runs through all of your marketing materials. It helps your customers connect with your brand by taking them through a journey: how you got here, what problem your brand is solving, what motivates you, and what you hope to achieve.
Connect with your customers. Customers respond to brands on an emotional level. What emotions do you want your customers to feel when they interact with your brand? Does your brand inspire loyalty? Creativity? Excitement?
Study your competitors. What do their brands look like? Dig into their voice and tone; how they present their brand; and what their products, services, websites, and marketing materials look like. Your goal here isn’t to copy competitors but to keep in mind that potential customers will be consistently comparing you to similar businesses and seeing how you measure up.
Define your brand personality. Think of your brand as a person. What are they like? How would you describe them to your friends? This brand personality will permeate everything you create. Once you nail it down, you can choose colors, fonts, photos, or other visual elements that align with your personality. Miro makes it easy to collaborate on your brand’s visual characteristics. Share graphics, talk through ideas, and iterate as a team.
Get started with this template right now.
Problem Tree Template
Works best for:
Strategy & Planning
The Problem Tree Template is a visual tool crafted to examine a primary issue, its consequential effects, and its foundational causes. Picture it: The tree's trunk embodies the central dilemma, its branches display the direct ramifications, and the roots delve into the underlying reasons. By organizing a challenge in such an illustrative manner, users can comprehensively grasp their situation.
PEST Analysis Template
Works best for:
Ideation, Strategic Planning, Business Management
No business operates inside a vacuum, so if you want to succeed, you have to successfully deal with local laws, government regulating bodies, the health of the local economy, social factors like the unemployment rate, average household income, and more. Use the PEST Analysis Template to help you explore how the world impacts your business and how you can work around it.
Brand Positioning Template
Works best for:
Strategy, Branding, Planning
The Brand Positioning Template is a valuable tool that helps businesses establish a strong market presence. It brings clarity and focus to a brand's identity and messaging by guiding users through a structured process. This ensures all aspects of a brand's positioning are aligned and thoughtfully considered. The Brand Positioning Template helps businesses articulate their unique value proposition, ensuring their messaging resonates effectively with their target audience and stands out.
20/80 Process Diagram - EOS Compatible
Works best for:
Diagramming
The 20/80 Process Diagram - EOS® Compatible template is a visual tool for mapping out processes and workflows aligned with the Entrepreneurial Operating System (EOS®) methodology. It provides a structured framework for identifying core processes and key activities that drive business outcomes. This template enables organizations to streamline operations, clarify roles and responsibilities, and enhance accountability. By promoting alignment with EOS® principles, the 20/80 Process Diagram empowers teams to achieve organizational excellence and drive sustainable growth.
Four-Circle Venn Diagram by Irfan Rosli
Works best for:
Venn Diagrams
The Four Circle Venn Diagram template offers a robust tool for detailed data comparison involving four sets. Use it to identify common and unique attributes across multiple categories. This template is perfect for complex analysis in research, strategic planning, and education. It helps visualize relationships clearly, making it easier to draw insights and communicate findings. Ideal for professionals and educators needing advanced comparative tools.
OODA Loop Template
Works best for:
Strategic Planning, Strategy
The OODA Loop template helps optimize decision-making processes by using four key stages- Observe, Orient, Decide, and Act. Its well-structured layout allows teams to systematically break down complex decisions, leading to a shared understanding of the decision-making workflow. One of the key benefits of the template is its ability to enhance collaboration. Teams can seamlessly contribute to and iterate upon the decision-making cycle in real time, resulting in more informed decisions and a more efficient process. The template provides a clear and visual representation of each stage, accelerating the decision-making process and fostering a collaborative environment where teams can work together to navigate challenges and make well-informed decisions.