Brand Guidelines Template
Identify and communicate your brand’s unique visual style and personality.
About the Brand Guidelines Template
When you think of your favorite companies, what do they have in common? For most of us, our favorite companies are defined by winning brands. The best brands are unique and instantly recognizable. They have a clear voice that informs the look and feel of their website, products, and services, marketing copy, and even how problems are solved. But brands don’t appear out of thin air.
Every great brand starts with documenting its unique brand guidelines to ensure consistency across the entire organization. These guidelines help flesh out the components that give your business its unique character. Brand guidelines should be flexible so your designers can have room to play but rigid enough to make your brand easily recognizable. That's where Miro's brand guidelines template comes in handy.
When to use the brand guidelines template
There’s never a wrong time to figure out your brand guidelines. For new businesses, brand guidelines are crucial to ensure consistency, establish trust, and foster brand recognition.
But not only new businesses can benefit from established brand guidelines. Treat them like a living document, and revisit your brand guidelines any time your brand needs refreshing: when you’re pushing into a new market, rebranding the organization, growing your business, or pivoting your product offerings.
Create your own brand guidelines
Making your own brand guidelines is easy using our simple template. Get started by selecting the brand guidelines template, then take the following steps to make one of your own.
Articulate your brand story and positioning statements. Your brand story is the narrative stream that runs through all of your marketing materials. It helps your customers connect with your brand by taking them through a journey: how you got here, what problem your brand is solving, what motivates you, and what you hope to achieve.
Connect with your customers. Customers respond to brands on an emotional level. What emotions do you want your customers to feel when they interact with your brand? Does your brand inspire loyalty? Creativity? Excitement?
Study your competitors. What do their brands look like? Dig into their voice and tone; how they present their brand; and what their products, services, websites, and marketing materials look like. Your goal here isn’t to copy competitors but to keep in mind that potential customers will be consistently comparing you to similar businesses and seeing how you measure up.
Define your brand personality. Think of your brand as a person. What are they like? How would you describe them to your friends? This brand personality will permeate everything you create. Once you nail it down, you can choose colors, fonts, photos, or other visual elements that align with your personality. Miro makes it easy to collaborate on your brand’s visual characteristics. Share graphics, talk through ideas, and iterate as a team.
Get started with this template right now.
Cross Functional (Swimlane) Chart
Works best for:
Flowcharts, Mapping, Diagrams
The Cross Functional (Swimlane) Chart template offers a visual tool for mapping out processes or workflows with multiple stakeholders or functional areas. It provides swimlanes for organizing tasks and responsibilities by department or role. This template enables teams to visualize process flows, identify handoffs, and improve coordination and collaboration across functions. By promoting transparency and accountability, the Cross Functional (Swimlane) Chart empowers organizations to streamline workflows and drive cross-functional alignment effectively.
Timeline Design
Works best for:
Timeline, Planning
The Timeline Design template is perfect for creating visually engaging timelines. It helps you showcase project milestones, deadlines, and important events in a clear and attractive format. Ideal for presentations and reports, this template ensures your timeline is both informative and visually appealing.
Lean UX Canvas Template
Works best for:
Desk Research, Product Management, User Experience
What are you building, why are building it, and who are you building it for? Those are the big pictures questions that guide great companies and teams toward success — and Lean UX helps you find the answers. Especially helpful during project research, design, and planning, this tool lets you quickly make product improvements and solve business problems, leading to a more customer-centric product. This template will let you create a Lean UX canvas structured around eight key elements: Business problem, Business outcome, Users and customers, User benefits, Solution ideas, Hypothesis, Assumptions, Experimentation.
Startup Canvas Template
Works best for:
Leadership, Documentation, Strategic Planning
A Startup Canvas helps founders express and map out a new business idea in a less formal format than a traditional business plan. Startup Canvases are a useful visual map for founders who want to judge their new business idea’s strengths and weaknesses. This Canvas can be used as a framework to quickly articulate your business idea’s value proposition, problem, solution, market, team, marketing channels, customer segment, external risks, and Key Performance Indicators. By articulating factors like success, viability, vision, and value to the customer, founders can make a concise case for why a new product or service should exist and get funded.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
OKR Planning Template
Works best for:
Strategic Planning, Meetings, Workshops
The OKR Planning template helps you turn exhaustive OKR sessions into dynamic and productive meetings. Use this template to make OKR planning more interactive, guiding your team through the session with creative Ice Breakers and Brainstorms, so you can co-create your OKRs and define the key results and action plans to achieve them.