Behavior Design Mapping (Journey)
This map is a behavior micro-journey and should be feeding from a higher level map.
This map is a behavior micro-journey and should be feeding from a higher level map.
This map could be adapted to be used for building a new product as well as improving existing ones using Behaviorial Science Principles.
It includes the Components of the COM-B Model to make sure that what you are building still does not cause unnecessary friction (sometimes designing for friction is good).
This Journey should help you understand from a behavior perspective what is making an experience difficult for you customer or user.
You should already know a chosen behavior you are looking to drive and then map backwards from that behavior.
The Lanes
The Map has different lanes:
Stages: These can help you understand the high level organization of the actions
Actions: The behaviors the actors have to perform (these should be observable)
Friction: The friction level in the experience
Influences on Behavior: Using the COM-B model to map
Capability
Motivation
Opportunity
Intervention Strategy Ideas: Things we can think of that would be able to deal with the barriers influencing the behavior.
Other Possible lanes: Depending on your project you may want to add other lanes.
Get started with this template right now.
Scenario Mapping Template
Works best for:
Desk Research, Mapping, Product Management
Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.
Customer Journey Map
Works best for:
Customer Journey Map
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.
Experience Map
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
User Journey Map
Works best for:
Customer Journey Map
A template to help you get started with building simple user journey maps.
Story Mapping
Works best for:
Customer Journey Map
This template is perfect for product teams to flash out a feature idea.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.