Behavior Design Mapping (Journey)
This map is a behavior micro-journey and should be feeding from a higher level map.
This map is a behavior micro-journey and should be feeding from a higher level map.
This map could be adapted to be used for building a new product as well as improving existing ones using Behaviorial Science Principles.
It includes the Components of the COM-B Model to make sure that what you are building still does not cause unnecessary friction (sometimes designing for friction is good).
This Journey should help you understand from a behavior perspective what is making an experience difficult for you customer or user.
You should already know a chosen behavior you are looking to drive and then map backwards from that behavior.
The Lanes
The Map has different lanes:
Stages: These can help you understand the high level organization of the actions
Actions: The behaviors the actors have to perform (these should be observable)
Friction: The friction level in the experience
Influences on Behavior: Using the COM-B model to map
Capability
Motivation
Opportunity
Intervention Strategy Ideas: Things we can think of that would be able to deal with the barriers influencing the behavior.
Other Possible lanes: Depending on your project you may want to add other lanes.
Get started with this template right now.
User Research Kick-off Canvas
Works best for:
Customer Journey Map
The User Research Kick-off canvas aims to open the research conversation to create alignment, input, collaboration and engagement with stakeholders early in your research journey, paving the way for some awesome and impactful user research.
Customer Journey Map
Works best for:
Customer Journey Map
Customer journey mapping is a method that visualizes and narrates how users navigate a site or app to achieve their objectives.
User Experience Map FlyUX
Works best for:
Customer Journey Map
The User Experience Map visually shows what FlyUX users do, think, want and feel while using the app. All based on user research.
Storyboarding, Journey Mapping, and Alignment
Works best for:
Customer Journey Map
This template has three activities that are great for workshopping in virtual team environments.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Customer Journey Map
Works best for:
Customer Journey Map
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.